TORONTO, April 15, 2013 /CNW/ - Off the heels of Bustle Clothing's
successful menswear show at MasterCard Fashion Week, Great Gulf is
pleased to announce that it has selected the Toronto designers to
create custom uniforms for its frontline service team. The uniforms,
currently in development, are being designed to reflect Great Gulf's
revamped branding and to ensure that right from the moment people walk
into a sales centre to the time they move into their new home, there is
a consistent brand image reflecting leading-edge design.
"Exceptional design is one of Great Gulf's core values and a key
differentiator for us in the crowded real estate development market. As
such, every business decision we make is carefully considered from a
design perspective, including what frontline service team wears," said
Tad Putyra, President and Chief Operating Officer of Low-Rise
Development at Great Gulf. "We've charged Bustle Clothing with creating
clothing that reinforces our focus on design, a value that extends
beyond project development through to the customer lifecycle."
Great Gulf selected the Toronto fashion duo for their refreshing
approach to design and their commitment to excellent tailoring. While
the uniforms are still in the early concept phase, a number of
silhouettes and colours are being considered. The designs will
ultimately be based on a number of criteria, including how well they
speak to Great Gulf's Live Greatly brand promise and for their design aesthetic.
"To me, the Great Gulf brand represents superior quality, attention to
detail and excellence in customer experience," said Shawn Hewson,
Creative Director at Bustle Clothing. "Recognizing Great Gulf's
commitment to its reinvigorated brand, we will recreate a staff uniform
that in addition to being durable, comfortable, and professional,
represents a refreshed sense of style."
Great Gulf's frontline service team will be sporting the new uniforms as
they head into work this fall, including site superintendents,
managers, coordinators, inspectors along with various pieces for its
construction team (e.g. labourers and handymen).
"The stylish, sophisticated and fun uniforms will showcase our
commitment to design aesthetic by bringing it to life through our
employees," said Jacqueline Staub, Director of Marketing at Great Gulf.
"This partnership with Bustle Clothing is a great example of Great
Gulf's commitment to giving back to the city by supporting talent of
Over the past 35 years, Great Gulf has significantly evolved and grown
to be a successful and respected builder in Canada, working on many
high-profile projects. As a result of this growth, the company
initiated a rebranding last April to raise its profile in Canada and
reinforce its guiding principle to Live Greatly.
About Great Gulf
Since 1975, The Great Gulf Group of companies has grown from a regional
home builder into one of North America's premier real estate
organizations. With a host of new projects in Canada and several major
U.S. cities, the company's fully-integrated activities span the entire
real estate spectrum. The Great Gulf Group includes Great Gulf, Ashton
Woods Homes, First Gulf Corporation, Tucker HiRise Construction,
Brockport Home Systems Ltd. and Taboo Resort Golf and Spa.
About Bustle Clothing
Bustle Clothing, founded in 2002, is a leading Canadian Sportswear
company, known not only for its progressive collections, but also for
its expertise in a variety of design collaborations. Bustle works in
partnership with design-driven brands ranging from the worlds of
automotive to fine furniture and interiors, to professional athletes.
Bustle Clothing is proudly 100% made in Canada. For more information,
SOURCE: Great Gulf
For further information:
Ketchum Public Relations Canada