BRAMPTON, ON, Sept. 3, 2014 /CNW/ - Gray Tools Canada Inc, in cooperation with Prostate Cancer Canada, is proud to announce its "Together We Are Stronger" campaign that seeks to help eliminate prostate cancer.
The campaign kicks off September 1, the beginning of prostate cancer awareness month, and runs until the end of the year. During the four-month period a portion of all sales generated from the Gray Tools Fall Professional Tools Specials flyer will be donated to Prostate Cancer Canada. Proceeds raised will go directly towards funding valuable research that is needed to find a cure for the disease.
"We made the decision to launch the campaign because the majority of our customers are men, and sadly, 1 in 8 will likely be diagnosed with the disease during their lives. We felt we could play a valuable role in increasing awareness," says Gary Nuttall, President of Gray Tools.
Rocco Rossi, president and CEO of Prostate Cancer Canada, says he is thrilled with the support from Gray Tools.
"Prostate Cancer Canada's mandate is eliminating the suffering caused by the disease. A critical step in achieving this goal is simply increasing awareness. When Gray Tools approached us to collaborate we didn't hesitate, as our campaign goals are similar. Together I am confident we will raise awareness and encourage many men to pursue early detection."
Getting involved is easy. Every time a product on the Gray Tools fall promotion flyer is purchased, funds are automatically raised to fight prostate cancer. For a complete listing of participating distributors visit: www.graytools.com/wheretobuy.
As Canada's leading hand tool manufacturer, Gray Tools is at the forefront of the latest challenges and factors influencing the maintenance, repair and operation of industrial machinery. Community involvement has long been a staple of Gray Tools and joining with Prostate Cancer Canada for this very important campaign is in keeping with the company's core family values.
To learn more about prostate cancer visit: www.prostatecancer.ca
About Gray Tools:
Gray Tools Canada Inc. (www.graytools.com) of Brampton, ON, is the only industrial-quality manufacturer of hand tools in Canada and has been manufacturing high-quality hand tools since 1912. The company currently offers more than 6,000 industrial product solutions and operates two warehouses in Canada.
About Prostate Cancer Canada
Prostate Cancer Canada develops, offers and funds innovative programs related to awareness and public education, advocacy, support of those affected, and research into the prevention, detection, treatment and cure of prostate cancer. For more information visit prostatecancer.ca and follow us on Twitter and Facebook.
SOURCE: Gray Tools
For further information: Media contacts: For more information, contact: Dragos Baicoianu, Gray Tools Canada Inc., 905-457-3014, [email protected]; Justin Edmonstone, Coordinator, Marketing & Communications, Prostate Cancer Canada, [email protected], 416 441 2131 x 255