AOY & DAOY Gold for DDB Canada and Tribal DDB Canada
TORONTO, Nov. 2, 2012 /CNW/ - Last night at Strategy's Agency of the Year (AOY) awards gala in Toronto, DDB Canada was awarded double gold, winning AOY, as well as the digital AOY title for its digital arm, Tribal DDB Canada. The 22nd annual competition recognizes the best of Canadian advertising and is considered the most prestigious and sought after recognition in the industry.
"We are absolutely blown away by this tremendous honour. It demonstrates that DDB is the most consistent and creative force in Canadian advertising," says David Leonard, national president and COO, DDB Canada. "Winning both titles speaks volumes to the calibre of creative and strategic talent that work across all of our disciplines."
The Digital AOY Gold win, marks the first time Tribal DDB Canada has climbed onto the podium in the second annual digital component to the competition. While DDB Canada celebrates its seventh AOY Gold win and is the most awarded agency in the history of the AOY competition, with an unprecedented 15 podium finishes since the agency first appeared on the list in 1996, making DDB Canada the most decorated and consistent agency over the past 17 years.
The annual industry competition held by Strategy, a leading national trade publication for advertisers and marketers, looked at five integrated marketing campaigns and three digitally led campaigns completed over the past year from 11 shortlisted agencies and 12 shortlisted digital agencies. The case studies are scored for both strategic and creative thinking that took teams from challenge to insight, idea, execution and, finally, results. Both DDB Canada and Tribal DDB Canada's outstanding strategic thinking and creative execution outshone the competition and earned top marks from this year's judging panel, made up of top industry executives.
DDB Canada and Tribal DDB Canada's submissions showed the depth and scope of the agency's creative prowess and strategic insight in both Toronto and Vancouver operations. Strategy judged the agency's integrated campaigns for autoTRADER, BC Hydro, Big Sisters of Lower Mainland, Canadian Tourism Commission and Cialis; as well as digitally led campaigns for Canadian Tire, Canadian Tourism Commission and McDonald's Canada.
To learn more about the competition and to check out DDB Canada and Tribal DDB Canada's winning cases, click here.
About DDB Canada
DDB Canada is the most creatively acclaimed, internationally recognized marketing communications agency in Canada. Known for advertising that generates significant results for clients, DDB Canada is a "total communications company" whose fundamental belief is that creativity is the most powerful force in business. DDB Canada has offices in Vancouver, Edmonton, Toronto and Montreal. The agency's integrated groups include: DDB Kid Think (youth marketing), DDB Public Relations, Tribal DDB (digital), Karacters Design Group, Rapp Canada (direct), Radar DDB (social media), DDB Hodes Recruitment Communications (recruitment marketing) and Shopper DDB (shopper marketing).
SOURCE: DDB Canada
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