Graduates in Business may Need "Opening up" Says EMLYON Business School

LYON, France, April 14 /CNW/ - Graduates of first degrees in business or management may end up with a good understanding of one model of management, usually the dominant one, and may need to be 'exposed to a larger variety of conceptions to be truly effective in various business ethos'.

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According to Professor Frank Azimont, who teaches on the European Master in Management, a joint programme run with Aston in the UK and Ludwig Maximillian in Germany, many new students arrive with a single-minded view about business. "First degrees, particularly those in business or management, can format ways of thinking through the exposure of only one dominant stand point," he says. "It's therefore important at a master degree to expose students to a variety of ideas and methods to open students' mind and provide them with the tools to exercise critical judgement. By using faculty from three key, yet subtly different, national markets and intellectual traditions, we can help to show that there is no one way of approaching a challenge or opportunity in business."

The European Master in Management is a two-year programme with a highly diverse international class. This year, 17 different countries are represented.

The first year of study consists of core courses taught at the EMLYON Business School campus, followed by an internship of 6 months. The second year of the programme focuses on acquiring knowledge and takes place at the partner institution that is recognised as an expert in the field: marketing at Aston Business School, finance at EMLYON Business School and consulting and strategy at the Munich Management School (LMU).

The goal of the programme is to produce professionals who are ready for roles in consultancy, marketing or financial services. The alliance of the three institutions, with thousands of partner companies, opens the door to EMM graduates via a career centre capitalising on a community of 30,000 graduates and a powerful, worldwide business network.

For more information:

EMLYON Business School website:

Next intake: September 2010



For further information: For further information: Press relations EMLYON Business School: Valerie Jobard,, +33(0)4-78-33-78-29, +33(0)6-07-81-70-02

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