Government of Canada renews its support for IRONMAN Mont-Tremblant

Thanks to a $1,800,00 contribution, the promotion of IRONMAN Mont-Tremblant is assured for the next three years

MONT-TREMBLANT, QC, Aug. 18, 2017 /CNW/ - [Canada Economic Development for Quebec Regions (CED)] - Tourism provides an excellent opportunity for economic diversification at the regional, national and international levels. The Government of Canada's investment in cultural and sports events is an effective way to support actions that generate substantial economic and media spinoff in the regions in which the events are held. IRONMAN Mont-Tremblant is a perfect example of this.

Acting on behalf of the Honourable Navdeep Bains, Minister of Innovation, Science and Economic Development and Minister responsible for CED, Stéphane Lauzon, Parliamentary Secretary to the Minister of Sports and Persons with Disabilities and Member of Parliament for Argenteuil–La Petite Nation, announced that Événements sportifs Mont-Tremblant has been granted $1,800,000 in financial assistance from CED to market the 2017, 2018 and 2019 IRONMAN Mont-Tremblant challenges.

The funding has been awarded through CED's Quebec Economic Development Program (QEDP). It will be used to continue to promote Mont-Tremblant as a world-class destination for long-distance triathlon training. Since 2012, these races have provided a unique tourism showcase for Mont-Tremblant, the Laurentides and Quebec.

Événements sportifs Mont-Tremblant, a non-profit organization established in 2015, manages IRONMAN events in Mont-Tremblant. The organization works closely with its regional partners on the coordinated and integrated marketing of Mont-Tremblant to external clienteles as the ideal training location.


"As the Parliamentary Secretary to the Minister of Sports and Persons with Disabilities, I am proud to represent the Government of Canada at this high-performance sports event. By supporting the marketing of IRONMAN Mont-Tremblant, the Government of Canada is helping diversify and strengthen the Laurentides economy, grow the regional tourism industry and create jobs."

Stéphane Lauzon, Parliamentary Secretary to the Minister of Sports and Persons with Disabilities

"It is through sporting events of this type that we can make Canada a top-flight sports and tourist destination, as well as generate significant benefits for Canada. By supporting activities like IRONMAN Mont-Tremblant, we are showing our commitment to promoting the tourism industry and the appeal of the cities that host such international events."

The Honourable Navdeep Bains, Minister responsible for CED

"The Government of Canada's support for the earliest IRONMAN events in Mont-Tremblant in 2012 has helped put our tourist region on the world map and position us as a new icon destination for triathlon training."

Dominique Piché, Promoter and Race Director, IRONMAN Mont-Tremblant

Quick facts

  • CED is one of the six regional development agencies under the responsibility of the Honourable Navdeep Bains, Minister of Innovation, Science and Economic Development.
  • For more information on CED's key directions until 2021, consult Strategic Plan 2021 or visit

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SOURCE Canada Economic Development for Quebec Regions

For further information: Media Relations, Canada Economic Development for Quebec Regions, Tel.: 514-283-7443, Email:

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