Chicago-based craft brewery comes to Toronto to serve up Goose Island favourites and locally-inspired innovations
TORONTO, June 7, 2017 /CNW/ - Chicago's most renowned and respected craft beer company, Goose Island, is making its way North of the border and joining forces with specialty restaurateur, Bier Markt, to build Canada's first Goose Island Brewhouse. Located in downtown Toronto at 58 The Esplanade the Brewhouse will open its doors on July 17, 2017.
The Goose Island Toronto Brewhouse will be a new destination for fans of Toronto's thriving craft beer scene and the Canadian home for Goose Island's premium quality beers. Through this partnership, the Goose Island Toronto Brewhouse will join the Bier Markt Esplanade, famous for its unrivalled selection of world-class beers, made-from-scratch menu and live music. The Brewhouse will also include a retail store selling growlers to fill with beer brewed on-site, Toronto-inspired variants and Goose Island merchandise.
The Brewhouse's seasonal menu will be designed to pair with Goose Island's local and established brews. It will represent a collaborative effort between Head Brewer Bernard Priest, Assistant Brewer Marc Mammoliti and Bier Markt Esplanade Chefs Kevin Maniaci and Shawn Jackson. The Goose Island Toronto Brewers will be working very closely with the Chicago Brewmasters to ensure the same quality beers fans know and love follow the same standards in the Toronto market.
"We're thrilled to bring Toronto beer lovers the Goose Island favourites that they already know and love, along with outstanding new locally made brews," said Bernard Priest, Head Brewer, Goose Island Toronto Brewhouse. "Since coming to Canada in 2013, Goose Island has been warmly welcomed by Canadians. We're very enthusiastic about the experience we will deliver in partnership with the Bier Markt Esplanade, re-establishing its roots and being a part of the community."
This collaboration will allow guests to savour Goose Island's brews within an unparalleled restaurant experience, including:
- Beer Choice: The Toronto Brewhouse will serve Goose Island's Classic brews alongside new and innovative styles developed by the local brewers. The bar will feature 12 draught taps, many of which will constantly rotate. In addition, rare variants from Chicago will be featured for special occasions.
- Seasonal Menus: Developed in collaboration with Executive Chef Kevin Maniaci and Chef de Cuisine Shawn Jackson, the Brewhouse will offer seasonal menus featuring fresh and local ingredients, designed to pair with locally made brews and Goose Island's established line of quality beers.
- State-of-the-art Brewing System: The top-of-the-line BrauKon brewing system was designed and built by Goose Island's Brewing team, to ensure the same brewing standards as the Fulton Street Brewery in Chicago. The system includes seven stainless steel fermentation tanks, allowing the team to brew up to seven variants at a time.
- Outdoor Dining: The Brewhouse will feature a front patio space overlooking The Esplanade and an 60-person Biergarten on the north side of the building, perfect for enjoying Toronto summers.
- Retail Store: Growlers of Toronto-inspired Goose Island brews, apparel and goods will be available for purchase at the onsite retail store
"The Bier Markt Esplanade looks forward to joining forces with Goose Island in Toronto, bringing our combined excellence to Toronto's beer and hospitality scene. We are thrilled to return to The Esplanade to unveil our next brand evolution," said Robert Medal, Senior Director, Bier Markt. "The Esplanade has always been a flagship location for us, and the Goose Island Toronto Brewhouse will be a perfect fit to elevate the guest experience."
The nearly 18,000 square foot space has a history dating back to 1882. Originally owned by the company Wm. & J.G. Greey of Toronto, the Mill Furnishing Works factory was used to manufacture a wide range of steel milling products, employing blacksmiths, tinsmiths and various other tradespeople. Its design ties back to the development of Toronto's rail lines and the industrialization of this part of the city in the late 19th century. This building was officially designated for its cultural heritage value by the City of Toronto in 2007, and Goose Island has incorporated a part of this history with the Brewhouse design.
Starting July 17, the Goose Island Toronto Brewhouse will commence its regular operating hours, Sunday to Wednesday, from 11:00 a.m. to 1 a.m. and Thursday to Saturday, from 11:00 a.m. to 2 a.m. Guests can follow @goosetoronto on Instagram for ongoing information about upcoming events.
About Goose Island
Goose Island Beer Company is Chicago's original craft beer company. Since 1988, the brewery has thrived on continual innovation and a reliance on quality of ingredients. Goose Island pioneered barrel-aged beer with the renowned Bourbon County Brand Stout which sits alongside the well-balanced and award winning portfolio of beers including: Goose IPA, Goose Four Star Pils and the barrel-aged Saison, Sofie. Access to the largest contiguous hop farm in the U.S., Elk Mountain Farms in northwest Idaho, provides the Goose Island brewers with everything they need to live up to their mantra: We don't need to be the only beer you drink. We just want to be the best beer you drink. For more information on Goose Island, please visit www.gooseisland.com and be sure to follow the Brewhouse @goosetoronto on Instagram
About Bier Markt
The Bier Markt first opened its doors on The Esplanade in 1999 and has since grown to eight locations in three Provinces. At Bier Markt, we draw our inspiration from Northern Europe - its culture, its passion for food and, of course, its dedication to the beautiful art of brewing Bier. Bier Markt boasts a selection of over 150 Biers from over 30 different countries and local craft brews. Not only infamous for their Bier selection, Bier Markt offers a "made from scratch" approach to cooking while perfectly pairing Bier with some of Europe's classic dishes and North American favourites. Expect a lively atmosphere with live entertainment every Thursday-Saturday. Each Bier Markt has its own built in stage to feature great, local cover bands playing the best of today's and yesterday's anthems. Bier Markt's exceptional A/V packages also make it a great place to catch the game with friends. Prost!
SOURCE Goose Island Beer Company
For further information: Tamar Nersesian, Labatt Breweries of Canada, Tamar.Nersesian@labatt.com, 416-361-5247; Kayla Matos, Veritas Communications, firstname.lastname@example.org, 416-909-7030