Google is the World´s Most Attractive Employer

STOCKHOLM, Sept. 20, 2012 /CNW/ - Based on the preferences of over 144,000 career seekers, with a business or engineering background from the world´s 12 greatest economies, Universum releases the global talent attraction index: "The World's Most Attractive Employers 2012". The index, split in the business category - preferences from business career seekers - and engineering category - preferences from engineering career seekers - reveals the current level of attractiveness that companies have as employers - and therefore their potential to lead the world of tomorrow.

In the business category, Google wins for the fourth consecutive year, KPMG keeps the second place and Procter & Gamble is now on the third position. "The Google fever is still hot! Students are attracted by Google´s relaxed and creative work environment, international atmosphere and innovative products. Google offers great benefits and opportunities that are hard for other companies to match." says Petter Nylander, Universum's CEO.

Also in the engineering category, Google takes the first position for the fourth consecutive year and is followed by IBM and Microsoft. "The giants in the software industry are seen as great places for the launch of an engineering or IT career. They offer training, networking and future career possibilities. Moreover, they are global. Generation Y is used to interact with friends and like-minded from all over the world on social networks every day. They have an international perspective and want to have possibilities to go abroad in their working life." Adds Mr. Nylander.

"Studies have shown that companies that only rely on a strong consumer brand to capture talent have twice the cost for talent attraction compared to companies with a strong employer brand. To counter problems in securing an adequate talent pipeline it is necessary to have a talent attraction and employer branding strategy", advised Mr. Nylander.

World's Top 10-Business

  1. Google (1)
  2. KPMG (2)
  3. Procter & Gamble (7)
  4. Microsoft (6)
  5. Deloitte (5)
  6. Ernst & Young (4)
  7. PwC (3)
  8. J.P. Morgan (9)
  9. The Coca-Cola Company (12)
  10. Goldman Sachs (10)

World's Top 10-Engineering

  1. Google (1)
  2. IBM (2)
  3. Microsoft (3)
  4. BMW (4)
  5. Intel (5)
  6. General Electric (8)
  7. Siemens (9)
  8. Apple (7)
  9. Sony (6)
  10. Procter & Gamble (10)

In parenthesis is the company's position in 2011. For the full ranking, go to

About Universum

Universum is an international company which specializes in the field of employer branding. For more information, go to

SOURCE: Universum

For further information:

Elisabet Welinder, Global PR Coordinator at Universum, Cell: +46-706-213-198, E-mail:

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