Good manners trump good looks

Take a Bite Out of Bad Manners with the 30-Day Civility Challenge

TORONTO, Feb. 5 /CNW/ - Nearly nine out of 10 Canadians (89%) report that they would be more attracted to an average looking person with great manners, versus a good looking person with poor manners, proving you do not have to look like Brad Pitt or Angelina Jolie to get a date, according to a recent Angus Reid Public Opinion Poll* commissioned by the new Red Prince apple. To underscore the importance of manners, the Red Prince, of Red Prince apples, today launches a civility movement in Toronto's business district. Despite the fact that civilized conduct seems to be highly valued, Canadians do not appear to be incorporating society's esteemed code in their daily lives. In fact:

    -   Two thirds of Canadians (65%) say they witness lack of common
        courtesies on a regular basis, such as saying please, thank you or
    -   More women (41%) than men (29%) report witnessing rude commuters on a
        regular basis;
    -   Three-in-five respondents (59%) complain of regular exposure to road
        rage, such as tailgating and cutting off other drivers; and
    -   More than half of respondents (54%) report witnessing technology
        abuse regularly, such as the use of cell phones and PDAs during
        meetings or while on a date.

"I suspect this behaviour comes down to anonymity," says Louise Fox, owner of the Etiquette Ladies. "We are always more polite to people we know, such as our neighbours and our co-workers because we know we will see them again. Whereas, road rage and lack of common courtesies are often directed at strangers and we feel there will be no repercussions."

One place however, where Canadians do seem to exhibit overwhelmingly good manners is the workplace, with more than 71 per cent of Canadians rating their coworkers' manners as good or very good. Is there motive behind good manners at work? Poll findings revealed that 83 per cent of Canadians would consider improving their manners if it improved their chances of a promotion or finding a romantic partner.

Fox added: "Ideally, respect for ourselves and one another should be all the motivation required to improve one's manners. Imagine the positive effects on society if each person decided to exhibit simple good manners and be civil towards everyone they encountered."

The Red Prince's civility event

As such, to help promote the return of civility and manners to society and to encourage acts of kindness, the Red Prince, and his team of royal assistants, will distribute more than 10,000 locally grown Red Prince apples to the public today in the underground PATH system at the Exchange Tower (130 King Street West) and First Canadian Place (100 King Street West) between 11 a.m. and 2 p.m.

"This new apple represents a new way of thinking, in terms of how it is grown and how we wish it to be affiliated. We hope the Red Prince apple will become a symbol and a reminder of respect, in the same way that children take an apple to their teacher. With the Red Prince's civility event, we are optimistic that we may start to slowly effect positive change, one apple at a time," say Marius and Irma Botden, exclusive growers of the Red Prince apple in Canada.

During the event, the Red Prince and the Adelaide Spa will also indulge passersby with the royal treatment by offering free hand massages for men and women during their lunch hour, in the hope that these good deeds will inspire others to pay them forward. Louise Fox, owner of The Etiquette Ladies, will also be onsite to provide useful etiquette tips proven to be beneficial in business situations, family life and dating.

The 30-day civility challenge

To inspire Canadians to perform good deeds everyday for one month, and ideally beyond, the Red Prince today launches the 30-day civility challenge. The Red Prince will tweet a challenge every day for 30 days such as "offer your seat to someone in the subway," and "hold the door open for someone today" from his Twitter account @RedPrinceApple. To sign up for or download a copy of the 30 day civility challenge, visit

Additional poll highlights

    -   The old adage, the older the wiser, rings true as a whopping 95 per
        cent of adults aged 55 plus said they would be more attracted to a
        less attractive person with good manners than a good looking person
        with bad manners. In contrast, 20 per cent of 18 to 34 year olds said
        they are more attracted to a good looking person with poor manners.
    -   Only four per cent of Canadians report witnessing no examples of bad
        manners on a regular basis.

About the new Red Prince apple

The Red Prince is a premium apple, locally grown in Thornbury, Ontario, available during the winter months. Recognized for its antioxidant-rich red skin, the Red Prince has inherited the sweetness and juiciness of the Golden Delicious and the crispness and tanginess of the Jonathan.

"The new Red Prince apple is a good source of vitamin C, which is essential for healthy skin and gums and plays a role in immune system functioning," says Cara Rosenbloom, a Toronto-based registered dietitian. "It is also a good source of fibre, which promotes regularity and may contribute to weight maintenance."

The Red Prince is ideal for fresh eating, in salads or in baking and pairs particularly well with sharp cheddars and blue cheeses. For a delectable nut-free Royal Energy bar recipe, please visit

About Global Fruit

Global Fruit is a Canadian company co-owned by Irma and Marius Botden, who hold exclusive rights to grow the Red Prince apple in Canada. Headquartered in Clarksburg, Ontario, Global Fruit began growing the Red Prince apple when it was brought over from Europe over nine years ago. The apple orchards extend across the Southern Ontario region and include many varieties, such as the Red Prince, the Honey Crisp and the Ambrosia. Global Fruit is dedicated to sustainable growing practices and to increasing the volume of local product for local consumption. For more information, please visit:

About Martin's Family Fruit Farm

Martin's Family Fruit Farm is an independently owned company which packs and distributes the Red Prince apple in Canada. Established in 1971, this family business owns over 700 acres of quality orchards located in various locations across Ontario. Martin's boasts many prestigious awards including the 2004 Ontario Global Traders award for Excellence in exporting as well as a 2005 Environmental award by the Greater Kitchener Waterloo Chamber of Commerce. For more information, please visit


On January 27 and 28, 2010, Angus Reid Public Opinion, the public affairs practice of Vision Critical, conducted an online survey among a randomly selected, representative sample of 1,017 adult Canadians. The margin of error for the total sample is +/- 3.1%, 19 times out of 20. The results have been statistically weighted according to Statistics Canada's most current education, age, gender and region census data to ensure a representative sample of the entire adult population of Canada. Discrepancies in or between totals are due to rounding.


For further information: For further information: For more information about The Red Prince apple, the event, event photos or to arrange an interview with a spokesperson, please contact: Jennifer Potvin, Faye Clack Communications, Office: (905) 206-0577, ext 223, Cell: (905) 464-7523, Email:; or Nicole Meitsch, Faye Clack Communications, Office: (905) 206-0577, ext 226, Email:

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