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TORONTO, May 30, 2018 /CNW/ - Good & Green announces it has formed a strategic partnership with Crowns Creative to create LOUD, a lifestyle platform.
LOUD is designed to own the intersection of culture, technology and cannabis by creating a diverse community that celebrates collaboration in music, art, and events. LOUD is always high quality and never quiet.
"Our partnership with Crowns represents a continuation of Good & Green's approach to partnering with best-in-class companies to achieve the best in business and life," said Good & Green's co-founder and President, Jeannette VanderMarel. "We share a belief in building new spaces and new ways to help people be the best – and most creative – versions of themselves."
"It's exciting to be able to offer diverse creators an opportunity to be LOUD. It's a space that gives them a platform and the support to create experiences that are cannabis-friendly," said Crowns' CEO Rebecca Brown. "In the same way that we expect to see (post-prohibition) creativity applied to the creation of new cannabis formats and strains, we want to help catalyze a creative explosion of art and technology that will complement the plant."
Good & Green is a socially responsible, organic cannabis company co-founded by Jeannette VanderMarel (co-founder The Green Organic Dutchman) and Daniel Goldberg (formerly PharmaCan, Macquarie, CIBC, and National Bank). The company received its Confirmation of Readiness letter from Health Canada on May 2, 2018 and operates from a 46,000-sq. ft. state-of-the-art facility on five acres in Brantford, Ontario. The company is focused on developing high quality, consistent, homogeneous organic cannabis and cannabis products.
Good & Green has forged a partnership with Conviron, a leader in the field of controlled environment facilities and has developed a partnership with Crowns Creative in connection with the development of LOUD, a cannabis lifestyle platform that sits at the intersection of culture, technology and cannabis and offers curated content, culture and collaborations that are always high quality and never quiet. The company plans to continue to expand its community of partners over time.
The company's Advisory Panel includes Trina Fraser (Partner, Brazeau Seller LLP), Steve Kroft (CEO, Conviron), Anita Wortzman (President, Farmers Edge), and Dr. Gillian Davidson (CEO, Wild Horse Consulting Ltd.).
Crowns is a strategic and creative agency for the global cannabis industry. Based in Toronto with clients in California, Nevada and across Canada, Crowns helps cannabis leaders build brands, tell stories and reach customers inside the constraints of regulatory limits — which Crowns doesn't see as a limit at all. We believe creativity loves constraint.
The agency leverages focused teams of bleeding-edge thinkers from advertising, adtech and compliance, and an agile methodology to uncover solutions for the evolving needs of the industry. One outcome of this approach is The Grail, Crowns' unique and comprehensive media buying and planning service for legal cannabis companies.
Crowns relies on an advisory board that includes Paul Rowan, Mindy Loverin and Precious Chong, and has strategic partnerships with Cannabis Compliance Inc. and Abacus Agency.
For additional information on Crowns, please visit www.crowns.agency.