Go Pink with TELUS to help breast cancer patients at the QEII

Give the gift of health to women in your community with the purchase of a pink BlackBerry smartphone only from TELUS

HALIFAX, May 10 /CNW/ - TELUS and the QEII Foundation today announced the launch of a milestone campaign to make a 'pink' difference and help bring new innovative breast cancer equipment to Nova Scotia. Between May 6 and October 31, 2010, TELUS will donate $25 to QEII Foundation for each purchase of a pink BlackBerry Curve 8530 or the upcoming pink BlackBerry Pearl 3G smartphone available only at TELUS. This new high-tech equipment will help with early detection of breast cancer.

Routine screening saves lives and not all community members understand the importance of mammograms. This campaign will help increase access to vital equipment and increase the chance of survival from this life-threatening disease that claims a life in Nova Scotia every second day. Access to this advanced equipment is limited.

The TELUS "Go Pink" campaign will fund tangible social outcomes that women and men will benefit from immediately. The coast-to-coast campaign is benefiting communities by funding innovative breast cancer technology in healthcare facilities across Canada, including: BC Women's Hospital & Health Centre Foundation, Alberta Cancer Foundation, Saskatchewan Cancer Agency, CancerCare Manitoba, Princess Margaret Hospital Foundation in Toronto, The Ottawa Hospital Foundation, Segal Cancer Center at the Montreal Jewish General Hospital and QEII Health Sciences Centre in Halifax.

"As a Canadian technology leader and a committed corporate citizen, TELUS recognizes the need to bring the latest technology to local healthcare providers in an effort to help with the early detection of breast cancer," said Anne-Marie Laberge, vice-president, TELUS Customer Solutions. "As a woman and mother, I am so grateful that our TELUS team and our customers have an opportunity to give back in a meaningful way to help with the purchase of new breast cancer equipment in our communities."

"Breast cancer is the most frequently diagnosed cancer in Canadian women. One in nine Canadian women are expected to develop breast cancer in their lifetime and early detection is crucial to saving lives" said Sherry Porter, Chair of the Board of Trustees of the QEII Foundation and a breast cancer survivor herself. "Every day, Nova Scotians arrive at the QEII and at the IWK for breast cancer screening and treatment, so acquiring new equipment to improve their outcomes is vital. Through this program, TELUS is enabling our health centres to improve our screening technology."

The BlackBerry Curve 8530 smartphone, for $49.99 on a three-year plan, and the BlackBerry Pearl 3G smartphone, coming soon for $29.99 on a three-year plan, are only available in pink from TELUS. For more information about the TELUS Go Pink campaign, please visit www.telus.com/pink.

About the QEII Foundation

The QEII Foundation is a non-profit, charitable organization established to strengthen health care at the QEII Health Sciences Centre. The Foundation's mission is leading the spirit of philanthropy to enrich health care for Atlantic Canadians and in the process helps support the QEII's quest to become a world-leading haven for health, healing and learning. The QEII Foundation raises funds to support excellence in patient care through the purchase of state-of-the-art patient technology, promotion of professional education, advancement of medical research, and involvement with community-based disease prevention initiatives.


TELUS (TSX: T, T.A; NYSE: TU) is a leading national telecommunications company in Canada, with $9.6 billion of annual revenue and 11.9 million customer connections including 6.6 million wireless subscribers, 3.9 million wireline network access lines and 1.2 million Internet subscribers and 200,000 TELUS TV customers. Led since 2000 by President and CEO, Darren Entwistle, TELUS provides a wide range of communications products and services including data, Internet protocol (IP), voice, entertainment and video.

In support of our philosophy to give where we live, TELUS, our team members and retirees have contributed $158 million to charitable and not-for-profit organizations and volunteered 3.1 million hours of service to local communities since 2000. Nine TELUS Community Boards across Canada lead TELUS' local philanthropic initiatives. TELUS was honoured to be named the most outstanding philanthropic corporation globally for 2010 by the Association of Fundraising Professionals, becoming the first Canadian company to receive this prestigious international recognition.

For more information about TELUS, please visit telus.com.

SOURCE TELUS Corporation

For further information: For further information: Steve Jennix, Director Communications QEII Foundation, (902) 473-5591, Steve.jennex@qe2.hsc.ns.ca; Megan Fielding, TELUS Media Relations, (416) 894-0817, Megan.fielding@telus.com

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