Go Pink with TELUS to bring digital mammography to the Jewish General

Give the gift of health to women in your community with the purchase of a pink BlackBerry smartphone only from TELUS

MONTREAL, May 13 /CNW/ - TELUS and the Jewish General Hospital (JGH) today announced the launch of a milestone campaign to make a 'pink' difference and bring digital mammography to Montreal. Between May 6 and October 31, 2010, TELUS will donate $25 to the JGH for each purchase of a pink BlackBerry Curve 8530 or the upcoming pink BlackBerry Pearl 3G smartphone available only at TELUS. Digital mammography will enhance early detection of breast cancer for women and men in Montreal.

Traditional mammogram X-rays do not penetrate dense breast tissue, making it more difficult to interpret results and detect tumours. Digital mammography equipment produces more accurate results with advanced capabilities to generate magnified images of breast tissue to help with the early detection of breast cancer. Access to this advanced digital equipment is limited. This campaign will help to bring vital equipment to the Segal Cancer Centre at the JGH and increase the chance of survival from this life-threatening disease.

The TELUS "Go Pink" campaign will fund tangible social outcomes that women and men will benefit from immediately. The coast-to-coast campaign is benefiting communities by funding innovative breast cancer technology in healthcare facilities across Canada, including: The JGH Segal Cancer Centre, the CHUQ Fundation, BC Women's Hospital & Health Centre Foundation, Alberta Cancer Foundation, Saskatchewan Cancer Agency, CancerCare Manitoba, Princess Margaret Hospital Foundation in Toronto, Ottawa Hospital Foundation and QEII Health Sciences Centre in Halifax.

"As a Canadian technology leader and a committed corporate citizen, TELUS recognizes the need to bring the latest technology to local healthcare providers in an effort to help with the early detection of breast cancer," said Anne-Marie Laberge, vice-president, TELUS Customer Solutions and member of the TELUS Community Board in Montréal. "As a woman and mother, I am so grateful that our TELUS team and our customers have an opportunity to give back in a meaningful way to help with the purchase of new digital mammography machines in our communities."

"Breast cancer is the most frequently diagnosed cancer in Canadian women. One in nine Canadian women are expected to develop breast cancer in their lifetime and early detection is crucial to saving lives," said Dr. André Lisbona, director of the JGH Breast Centre. "We have women and men from Montreal, outlying regions of the city and other areas of Quebec coming to our Centre to receive mammograms, so this testing is vital to a broader community across the region. Through this program, TELUS is enabling our organization to improve our screening technology and to deliver better results to the people of Montreal and other regions of the province."

TELUS has a proud history of supporting breast cancer research, awareness and detection through its support of the Canadian Breast Cancer Foundation or the Rethink Breast Cancer fundraising campaign. Via its Employee Charitable Giving campaign, TELUS donated nearly $40,000 since 2000 to different Quebec charities including the Quebec Breast Cancer Foundation and Breast Cancer Action Montreal.

The BlackBerry Curve 8530 smartphone, for $49.99 on a three-year plan, and the BlackBerry Pearl 3G smartphone, coming soon for $29.99 on a three-year plan, are only available in pink from TELUS. For more information about the TELUS Go Pink campaign, please visit www.telus.com/pink .

About the Jewish General Hospital

Now in its landmark 75th year of providing Care for All, the Jewish General Hospital has been a mainstay of superior medical treatment for many generations of patients from all backgrounds in Montreal, throughout Quebec and beyond. Drawing on its expertise and experience as one of the province's largest and busiest acute-care hospitals, the JGH is committed to improving the level of care for all Quebecers through close collaboration with the government and its healthcare network. In this anniversary year, the Jewish General Hospital has also redoubled its commitment to ensuring that patients receive care of the highest quality in a clean, safe environment. The JGH has been able to deliver these pioneering and innovative services by strengthening its role as a McGill University teaching hospital, expanding and upgrading its facilities, and pursuing cutting-edge studies at the Lady Davis Institute for Medical Research. For more, please visit jgh.ca


TELUS (TSX: T, T.A; NYSE: TU) is a leading national telecommunications company in Canada, with $9.6 billion of annual revenue and 11.9 million customer connections including 6.6 million wireless subscribers, 3.9 million wireline network access lines and 1.2 million Internet subscribers and 200,000 TELUS TV customers. Led since 2000 by President and CEO, Darren Entwistle, TELUS provides a wide range of communications products and services including data, Internet protocol (IP), voice, entertainment and video.

In support of our philosophy to give where we live, TELUS, our team members and retirees have contributed $158 million to charitable and not-for-profit organizations and volunteered 3.1 million hours of service to local communities since 2000. Nine TELUS Community Boards across Canada lead TELUS' local philanthropic initiatives. TELUS was honoured to be named the most outstanding philanthropic corporation globally for 2010 by the Association of Fundraising Professionals, becoming the first Canadian company to receive this prestigious international recognition.

For more information about TELUS, please visit telus.com.

SOURCE TELUS Corporation

For further information: For further information: Laure-Elise Singer, Communications Specialist, Jewish General Hospital, (514) 340-8222 No. 4120, lsinger@jgh.mcgill.ca; Jacinthe Beaulieu, TELUS Media Relations, (514) 730-9410, Jacinthe.Beaulieu@telus.com

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