MONTREAL, July 3, 2013 /CNW Telbec/ - Through a grant of $100,000, GMCR Canada Holding Inc. (GMCR Canada), a leader in specialty coffee and single serve beverages with its innovative Keurig® single cup brewing technology, is providing the Canadian Red Cross with resources to help meet the immediate needs of flood victims as well as aid in reconstruction efforts to come.
The floods that caused significant devastation in southern Alberta are leaving the area in great need, but are also proof, once again, of the solidarity and generosity of Canadians. "Although flood victims have been able to return to their homes in most affected cities, many are still without electricity and find themselves with homes heavily damaged by flood waters," said Sylvain Toutant, President of GMCR Canada. "The situation is far from being restored and we feel for the impact this is having on affected residents. As part of this community, we believe strongly that it is important to do our part to support recovery and reconstruction efforts."
In addition to the donation made to the Red Cross, GMCR Canada is going to reach out to local organizations working on relief efforts to invite them to apply for an Employee Community Grant. Since the beginning of the crisis, GMCR Canada employees have also taken advantage of the Company's extensive volunteer program, which enables employees to take up to 52 hours of their work time to go out and volunteer within their community, to help with the cleaning operation. The Company also organized coffee donations for Calgary's four main volunteer centers.
"The tremendous community spirit that is so much a part of our purpose at GMCR Canada has been greatly demonstrated with the hands-on recovery efforts," added Mr. Toutant. "As a Company and as individuals, our contribution is a reflection of our belief that as neighbors, we have a responsibility to the communities we are connected to."
About GMCR Canada Holding Inc.
GMCR Canada Holding Inc. (GMCR Canada) is the Canadian business unit of Green Mountain Coffee Roasters, Inc. The company's Canadian principle office and management team are located in Montreal, and it has three roasting plants in Canada—two in Montreal and one in Toronto.
The company offers a wide range of premium coffees in a variety of formats. GMCR Canada also offers Keurig® Single Cup Brewers and many beverages for use in the brewer. Consumers can enjoy GMCR Canada products whether they are at home, at work, in a café-bistro and in other selling points. GMCR Canada markets flagship brands such as Keurig®, Van Houtte®, Timothy's World Coffee®, Barista Prima Coffeehouse®, as well as Green Mountain Coffee®, Tully's® and Café Escapes® to highlight a few.
In addition to being one of the leaders of the Canadian coffee marketplace, GMCR Canada is also a leader in sustainable development thanks to its programs supporting coffee communities and local communities, and its initiatives to reduce its environmental footprint.
About Green Mountain Coffee Roasters, Inc.
As a leader in specialty coffee and coffee makers, Green Mountain Coffee Roasters, Inc. (GMCR) (NASDAQ: GMCR), is recognized for its award-winning coffees, innovative Keurig® single cup brewing technology, and socially responsible business practices. GMCR supports local and global communities by investing in sustainably-grown coffee, and donating a portion of its pre-tax profits to social and environmental projects. For more information, please visit www.GMCR.com, www.greenmountaincoffee.com, or www.keurig.com.
GMCR routinely posts information that may be of importance to investors in the Investor Relations section of its website, including news releases and its complete financial statements, as filed with the SEC. The Company encourages investors to consult this section of its website regularly for important information and news. Additionally, by subscribing to the Company's automatic email news release delivery, individuals can receive news directly from GMCR as it is released.
SOURCE: GMCR Canada
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Green Mountain Coffee Roasters, Inc.