Audience Grows Over Last Week's Big Premiere
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TORONTO, July 16, 2012 /CNW/ - Big Brother showed no signs of slowing down last night as Global's smash summer hit beat out the competition and won the night (Nat. 2+, Ind) with more than 1.7 million viewers. Up from last week's impressive season premiere, Big Brother performed equally well in the key A18-49 demographic, winning the night nationally and in all four key major markets.
BIG BROTHER SEASON 14 DATA HIGHLIGHTS (All data Adults 18-49):
- Won the night nationally in the key Adults 18-49 demo with 1.1 million viewers
- Increased in audience since last Thursday's premiere nationally by 14%
- Won the night in all four major markets
- Increased in audience in Toronto by 18%, Vancouver by 11% and Edmonton by 12%
Viewers who missed last night's episode of Big Brother can catch up on GlobalTV.com or on their Global Video App, available from the App Store on iPhone, iPod touch and iPad, or on demand through cable and satellite providers across the country.
Big Brother returns to primetime this Wednesday, July 18 - 8pm ET/PT for the Power of Veto competition and then on Thursday, July 19 - 9pm ET/PT for the second houseguest eviction.
Source: BBM Canada PPM Data - BBM Canada PPM Overnight Data - July 12 & July 15, 2012
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