AUSTIN, TX, April 17, 2014 /CNW/ - Mood Media Corporation, one of the world's leading designers of in-store consumer experiences, today announced that it is working with one of the world's most recognizable and admired sports brands to implement a multi-platform audio-visual solution. Mood has been chosen to reinforce the brand's in-store DNA through a customized playlist that amplifies its core values. Mood is further enhancing the client's in-store experience building stronger connections with customers through new audio-visual network solutions and services.
The exclusive branded music channel, adapted to the daily rhythms and customer traffic patterns of the stores, has been rolled out across more than 250 locations in markets including Austria, Belgium, France, Finland, Germany, Hungary, Italy, the Netherlands, Monaco, Portugal, Romania, Russia, Scandinavia, Spain, Switzerland and the UK. Mood has also been chosen to arrange and execute agreements for public performance rights across Europe.
In addition to the custom music solution, Mood has been entrusted to replace all varieties of the stores' visual platforms across 40 stores in 10 markets; a project that was executed seamlessly in a 5-week roll-out. Now most of the brand's visual content is controlled by Mood's MVision content management system, from the client's regional headquarters. These upgrades build on new audio hardware configurations designed and installed in 2013, with similar upgrades planned in 2014.
"Working with global and premier brands that recognise the power of the in-store experience to connect with customers, affect buying behavior, and create long term loyalty, is very rewarding for Mood as a business," said Claude Nahon, President Mood Media International. "Our experience design experts truly understand the impact of music and visual content in reinforcing our clients' brand values and messaging objectives."
About Mood Media Corporation
Mood Media Corporation (TSX:MM/LSE AIM:MM), is one of the world's largest designers of in-store consumer experiences, including audio, visual, interactive, scent, voice and advertising solutions. Mood Media's solutions reach over 150 million consumers each day through more than half a million subscriber locations in over 40 countries throughout North America, Europe, Asia and Australia.
Mood Media Corporation's client base includes more than 850 U.S. and international brands in diverse market sectors that include: retail, from fashion to financial services; hospitality, from hotels to health spas; and food retail, including restaurants, bars, quick-serve and fast casual dining. Our marketing platforms include 77% of the top 100 retailers in the United States and 49 of the top 50 quick-serve and fast-casual restaurant companies.
Image with caption: "Mood Media (CNW Group/Mood Media Corporation)". Image available at: http://photos.newswire.ca/images/download/20140417_C4367_PHOTO_EN_39442.jpg
SOURCE: Mood Media Corporation
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Mood Media Corporation
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Mood Media Corporation
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