Casper advances its mission to improve sleep with further investment in Canada
TORONTO, Nov. 8, 2017 /CNW/ - Casper, the company transforming the way the world sleeps, today announces a partnership with the Toronto Maple Leafs to be its Official Sleep Partner for the 2017-2018 NHL season. This marks Casper's first partnership with a sports team as the company furthers its investment in Canada and continues its mission to improve sleep around the globe.
Casper's suite of sleep offerings including its award-winning, universally comfortable mattress, pillows and sheets, have been available in Canada since 2014. Over the past three years, the company has amassed a huge fan base across all provinces and territories, particularly in Toronto — Canada's biggest city and center of culture, sports, and entertainment.
"Casper has had a strong presence and customer base in Canada since our launch and we take enormous pride in our commitment to the Canadian market," said Nicole Tapscott, Casper General Manager of Canada. "Our partnership with the Toronto Maple Leafs allows us to take that commitment a step further by increasing awareness around the importance of sleep and one's daily performance — bringing more restorative sleep to fans and players alike."
As the Official Sleep Partner, Casper will have a strong in-arena presence at Air Canada Centre during Toronto Maple Leaf games including product giveaways for fans and in-game engagement with Carlton the Bear, the official mascot of the Toronto Maple Leafs.
"The Toronto Maple Leafs are very pleased to team up with Casper in its first sports partnership," said Jordan Vader, Head of Global Partnerships at MLSE. "We're excited to partner with such a fast-growing and innovative consumer brand. Their commitment to their customers reflects our commitment to our fans and we look forward to working alongside them this NHL season."
Casper was created to reimagine sleep from the ground up. Built on award-winning innovation and customer experience, Casper quickly became one of the fastest growing consumer brands of all time. Launching with its eponymous mattress in 2014, Casper has since expanded to a full line of outrageously comfortable sleep offerings, created in-house by its team of engineers, researchers, and scientists. Casper was named one of Fast Company's Most Innovative Companies in the World and its mattress was crowned one of TIME Magazine's Best Inventions.
For further information: Sheri Clish, [email protected], 416.656.0707 x 122