Move Makes The Morning Show the Only Nationally-Broadcast Conventional Network Breakfast Program in Canada
The Morning Show Launches Nationally on Monday, January 7th from 9-9:30am ET/PT
TORONTO, Dec. 12, 2012 /CNW/ - Global News is once again redefining morning television, this time to a national audience. After more than a year on air in Toronto, Global News is pleased to announce that The Morning Show will be bringing its brand of in-depth conversations and high profile interviews to all Global stations across the country beginning Monday, January 7 from 9-9:30am ET/PT.
Led by host Liza Fromer and featuring an all-star team of energetic broadcast professionals, The Morning Show will provide Canadians with an informed perspective on the issues and concepts making headlines across the country. Airing immediately following Global News' local morning programs, the national show will move away from the traditional newswheel format to give viewers a thoughtful take on the stories they care most about. The Morning Show will also continue in its tradition of engaging A-list celebrities, politicians and experts alike in the intelligent manner that has already set the show apart from the competition in Toronto.
"The development of a national morning program is an important piece in Global News' overall strategy and represents our continued dedication to providing Canadians with the most original and valuable news content possible," says Troy Reeb, Senior Vice-President, Global News and Station Operations. "We're proud to be launching Canada's only conventional network breakfast program, while giving viewers a show that dovetails perfectly into our already-established local morning news programs."
Not only does the national launch of The Morning Show put a perfect exclamation point on Global News' local morning news offerings across the country, but it also caps off what has been a highly successful breakfast programming expansion. With a total of four local shows launched in communities across the country in the past two years, Global News now holds Canada's largest morning show audience in the key news-relevant Adults 25-54 demographic*. With two more morning shows slated to launch in Montreal and Halifax early next year, Global News is ensuring that this morning dominance will continue.
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* (Source: BBM Canada PPM, Total Canada, Sep 10-Nov 11, 2012, confirmed data, A2+ & A25-54).
Global is a Shaw Media Network
About Shaw Communications Inc.
Shaw is a diversified communications and media company, providing consumers with broadband cable television, High-Speed Internet, Home Phone, telecommunications services (through Shaw Business), satellite direct-to-home services (through Shaw Direct) and engaging programming content (through Shaw Media). Shaw serves 3.4 million customers, through a reliable and extensive fibre network. Shaw Media operates one of the largest conventional television networks in Canada, Global Television, and 18 specialty networks including HGTV Canada, Food Network Canada, HISTORY and Showcase. Shaw is traded on the Toronto and New York stock exchanges and is included in the S&P/TSX 60 Index (Symbol: TSX - SJR.B, NYSE - SJR). For more information about Shaw, please visit www.shaw.ca.
SOURCE: Global Toronto
For further information:
Global News, Shaw Media
Global News, Shaw Media