VANCOUVER, Jan. 10, 2018 /CNW/ - Global Gardens Group Inc. (the "Company") (TSXV: VGM) is pleased to announce The Veggemo Story was selected as a 2017 BASSAWARDS Bronze winner as "Best Explanatory Video."
"We are truly honored that our launch video has been so well received by the 12 global judges of the BASSAWARDS," comments Wade Bayne, VP Sales & Marketing, Global Gardens Group Inc. Mr. Bayne continued, "In concert with our 2017 Veggemo launch in the U.S. it was important that we educate consumers on Veggemo's compelling veggie-based point-of-difference. Driving awareness will provide the stimulus for continued brand growth and it was essential we did this in a breakthrough manner while staying on character. Using animation supported the brand's light-hearted and fun personality."
The Veggemo product line is the non-dairy milk originating from vegetables and is Global Garden Group's (VGM) showcase product for the dairy-free industry. Veggemo is available in a non-refrigerated shelf stable format in 3 flavors: Original, Unsweetened and Vanilla. Veggemo competes with Silk (Whitewave), Almond Breeze (Blue Diamond), Hain Celestial, Pacific Foods, Ripple Foods, Califia Farms, amongst others. The dairy-free industry continues to witness dynamic growth led by the development of, and the consumer shift to, plant-based food and beverages.
Driven by shifting consumer behavior, Health & Wellness food and beverage companies have become a popular acquisition target for many multi-national corporations. Most recently WhiteWave Foods, the provider of plant-based foods and beverages, was successfully sold to Danone for $12.5 billion, representing a 3.1x revenue multiple.
About Global Gardens Group
Global Gardens Group is comprised of a highly experienced management team and board that have provided senior leadership to many consumer brands and financial institutions including: Neilson Dairy, Ben & Jerry's and Haagen Dazs ice cream, Gillette, P&G, Cadbury Schweppes, Sunkist, Primo Pasta, Tropicana, Sunny Delight, Price Waterhouse Coopers, Desjardins Securities Inc., Orion Securities Inc., Vengate Capital, HSBS Securities Inc. and Gordon Capital.
BASSAWARDS is the awards program that rewards the high-level and the best design around the world, from film to television. BASSAWARDS is born from the premise of rewarding the disciplines of design that includes: broadcast design, motion graphics and animation.
Agency: Creative strategy by Pendo; Directed, produced, script and lyrics by Giant Ant; Sound design and additional lyrics by Antfood.
SOURCE Global Gardens Group Inc.
For further information: Rob Harrison, President & CEO, Global Gardens Group Inc., T: 604.351.7609, E: [email protected]