TORONTO, Nov. 28, 2017 /CNW/ - Glenfiddich® Single Malt Scotch Whisky presented Wounded Warriors Canada with a donation of $135,000.00 CDN on November 27, 2017. The event marked a five year partnership that has raised $638,040 CDN - A Brave Commitment To Canada's Heroes And Their Families. Glenfiddich has raised a total of $690,000 CDN since 2012 from other fund-raising initiatives.
Wounded Warriors Canada is registered in Canada as a non-profit charitable organization dedicated to supporting our ill & injured Canadian armed forces military members, veterans and their families. In 2016 alone, Wounded Warriors Canada delivered over $1.5 million in direct, front line programs and services that went to aid those suffering from the effects of PTSD.
"Glenfiddich® is a pioneering brand that has played an important role in both our growth and ability to evolve," says Scott Maxwell, Executive Director, Wounded Warriors Canada. "It is the support of our longstanding partners and through generous donations like these, that we are able to provide continued support and relief for Canada's service men and women."
For more than 10 years, Wounded Warriors Canada has provided hope and dignity to nearly 1500 Canadian veterans and their families through the generosity of their partners, Canadian donors and volunteers. Over the past five years, Glenfiddich® has donated $2.00 from the sale of each bottle of Glenfiddich 15-year-old Unique Solera Reserve sold in Canada to Wounded Warriors Canada.
Being family run has given Glenfiddich flexibility to do things a little differently. Including the ability to identify and react to the growing need of support of Canadian families of veterans and frontline workers suffering from PTSD following their dedication of service for our country. "We are proud to support Wounded Warriors Canada and the ground-breaking commitment they demonstrate to Canada's military, veterans, first responders and their families," said Nicole Oliva, National Brand Manager for Glenfiddich Canada. "This is a significant donation milestone that we have achieved as partners. Glenfiddich remains committed to supporting Canada's heroes and their families, from our family."
For more about this unique partnership visit www.glenfiddich.ca
About William Grant & Sons ltd.
William Grant & Sons, ltd. Are an independent family-owned distiller headquartered in the United Kingdom and founded by William Grant in 1887. Today, the luxury spirits company is run by the fifth generation of his family and distills some of the world's leading brands of Scotch whisky, including the world's most awarded single malt Glenfiddich®, The Balvenie® range of handcrafted single malts, Sailor Jerry® Spiced Rum, Hendrick's® Gin, Monkey Shoulder Blended Scotch and Milagro® Tequila. Represented in Canada by PMA Canada Agency.
SOURCE Glenfiddich® Single Malt Scotch Whisky
For further information: Nicole Olivia, National Brand Manager - Glenfiddich® Single Malt Scotch Whisky, (905) 257-2116 ext. 328, NOliva@pmacanada.com; Michelle Lee, Porter Novelli, D +1 (416) 422-7189, email@example.com