Giving to others a sure-fire way to impress your Valentine

MISSISSAUGA, ON, Feb. 4, 2016 /CNW/ - With Valentine's Day right around the corner, men and women across the country are preparing to wow their  loved ones with displays of thoughtfulness and romance to mark the most heartfelt day of the year.  For those who may be unsure about what to get their special someone, or how to impress a would-be Valentine, World Vision gifts are sure to be a hit, even science agrees.

Studies* have shown that both women and men consider generosity towards others to be an attractive quality in a potential partner.  Across the board, people are more likely to want long-term relationships, dates and friendships with those with generous natures.  Altruism makes a person more attractive by signaling good character in a very real way. 

Giving a World Vision gift will not only score some brownie points with a Valentine but will also spread the love to kids and families in communities across the globe.  The World Vision Gift Catalogue allows givers to make a donation on their loved ones behalf as a gift.  Gifts like fruit trees, seeds & tools to help families with sustainable agricultural initiatives, and mosquito nets that help prevent malaria and save lives.  For those that want to give a tangible gift of jewellery, a beautiful hand-crafted gold-tone Maasai Coil Bracelet is a great choice.  And, thanks to one of our partners, with every purchase of $100 from the World Vision Gift Catalogue, gifters will receive a $10 giving card for future gifts.


"By choosing something from the World Vision Gift Catalogue for your Valentine, you're also showing your love for kids and their families around the world.  What a great way to celebrate the day."

Lisa Fernandes, World Vision Gift Catalogue spokesperson

Quick Facts:

  • Studies* indicate generosity is  an attractive quality in a potential romantic partner   
  • Canadians have been buying World Vision gifts for their loved ones for the past 14 years 
  • World Vision gifts have a lasting impact for kids and their families around the world

For more information: 

*Studies demonstrating that generosity is linked to attraction include:

Barclay, Pat.  "Altruism as a courtship display." British Journal of Psychology (2010): 123-35. Web.

Farrelly, Daniel.  "Altruism as an indicator of good parenting quality in long term relationships." Journal of Social Psychology (2013): 395-8.  Web.

Van Vugt, Mark.  "Showing off in humans: male generosity as a mating signal."  Oxford      University Research Archive (2008): 386-92.  Web.

What Canadians can do:
Buy something for your loved one (or for yourself!) this Valentine's Day from the Gift Catalogue at

World Vision is a Christian relief, development and advocacy organization dedicated to working with children, families and communities to overcome poverty and injustice. World Vision serves all people regardless of religion, race, ethnicity or gender. Visit our News Centre at

SOURCE World Vision Canada

Image with caption: "These girls in Tanzania demonstrate that friendship is the same all the world over. (CNW Group/World Vision Canada)". Image available at:

For further information: For interviews contact: Sarah Bartley -; 289-242-1733


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