Give the gift of legendary optics from Nikon Canada this holiday season

Share your holiday memories as they happen with Nikon's range of
always-connected action, D-SLR, and long-zoom cameras

MISSISSAUGA, ON, Oct. 12, 2016 /CNW/ - In 2016, everyone is a photographer. That makes Nikon's precise optics essential for photographers on your gift list from the experienced shutterbug to the new shooter. Nikon Canada is proud to announce its holiday product lineup, with large image sensors, optical long zooming and immersive 360° video that other devices just can't deliver.

"We share photos and video every day, especially during the holidays," said Amanda Mohammed, Manager, Communications and Nikon Professional Services, Nikon Canada. "You can only capture special moments once, so you have to get it right. Our new D-SLRs have the large image sensors people need need for low-light photography and the speed to never miss a moment. We're also thrilled to offer our new line of KeyMission action cameras that let everyone capture immersive experiences and share them easily."

From durable action cameras for the adventurer, to versatile long zooms that are perfect for your cousin's bird photography hobby and capturing family portraits, there's something for everyone on your holiday list.


KeyMission 360: Nikon's first 360° camera
Two wide-angle lenses work together to create seamless 360° video in 4K resolution. It's a new way to tell stories that will change how you capture and remember weddings, your child's first bike ride and Christmas morning. The KeyMission 360 is ready for adventure with a variety of accessories and mounting options and a rugged design that's waterproof (98 ft. / 30m), shockproof (6.6 ft. / 2m) and freezeproof (14°F / -10°C) with no additional housing. The videos can be transferred to a smartphone or tablet with Bluetooth and shared easily. Manufacturer's Suggested Retail Price: $649.95*.
Images and press release
Product page

KeyMission 170: Share your point of view
A super-wide 170° lens brings everyday adventures to life with a first-person perspective in stunning 4K. The wide f/2.8 aperture performs better in low light than many other action cameras. The KeyMission 170 is also light enough to bring everywhere – a morning jog, walking the dog through a ravine, or skating on an outdoor rink. MSRP: $499.95*.
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KeyMission 80: A wearable for spontaneous moments
The small KeyMission 80 turns on instantly when unclipped from its holder and can be set to capture video or stills with time-lapse recording – perfect for a hands-free hike through the woods. The primary 12-megapixel lens is accompanied by a secondary 5-megapixel front-facing camera for selfies. MSRP: $349.95*.
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D500: The crop sensor flagship  
Packed with a new 20.9-megapixel CMOS sensor and incredible processing power, the D500 redefines the crop sensor category with professional-level weather sealing and speed. It shares its precise autofocus system with the top-of-the-line D5, while offering a compact body that's ideal for travel or daily shooting. The D500 also introduces Nikon's new SnapBridge technology, which creates a Bluetooth supported connection between your camera and a compatible smart device for automatic image transfers and easy social media sharing. MSRP: $2,699.95* (body only); $3,599.95 (with AF-S DX NIKKOR 16-80mm f/2.8-4E ED VR lens).
Images and press release
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D3400: Your first D-SLR
The entry-level D3400 is perfect for the beginner who wants more from photography, with the ability to shoot in low light, zoom into the distance and capture quick-moving subjects with clarity and confidence. Its large 24.2-megapixel image sensor captures stunning images. Nikon's thoughtful Guide Mode provides step-by-step instruction for using advanced settings and builds a deeper understanding of the art of photography. MSRP: $519.95* (body only); $649.95 (with AF-P DX NIKKOR 18-55mm f/3.5-5.6G VR lens).
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COOLPIX A900: The travel companion
Gearing up for travel doesn't mean weighing yourself down. The COOLPIX A900 is Nikon's slimmest long zoom, with a profile not much bigger than a smartphone that packs a 35x optical zoom lens. The tilting screen makes framing high or low angles easy, and the A900 is always connected to your smart device with SnapBridge. Compact and stylish. MSRP: $499.95*.
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COOLPIX B700: A superzoom for wildlife photos, landscapes and portraits
Nikon's latest superzoom features a 60x optical zoom that brings into focus subjects you can barely see unaided. For challenging shots of birds in flight, frame the shot with the viewfinder instead of the LCD screen and shoot at 5 frames per second. The versatile lens expands from wide-angle to telephoto zoom for portraits, landscapes and detailed distance shots. No detail is lost with the ability to shoot in 4K and save images in the RAW file format. MSRP: $579.95*.
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COOLPIX S33: A durable, affordable camera for kids
If the kids are reaching for the camera, give them one of their own that's built to withstand the rigours of play. The COOLPIX S33 is waterproof (33ft / 10m), shockproof (5ft / 1.5m) and freezeproof (14F / -10C). Creative styles and effects help them get the shots they want. The S33 includes 1080p Full HD video and comes in blue or white. MSRP: $139.95*.
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AF-P DX NIKKOR 70-300mm f/4.5-6.3G ED VR: A compact, quiet telephoto lens 
A great upgrade for the crop frame D-SLR shooter on your list, the AF-P DX NIKKOR 70-300mm f/4.5-6.3G ED VR is a super-telephoto lens that will bring sports, wildlife and landmarks in reach. Nikon's new pulse motor technology creates fast, near-silent autofocus while reducing size and weight. The 70-300mm also does double duty, with the ability to produce gorgeous portraits with blurred backgrounds. MSRP: $529.95*.
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AF-S NIKKOR 50mm f/1.8G: The stocking stuffer for the new D-SLR shooter
Every photographer needs a sharp prime lens for dramatic portraits with background blur. The perfect gift for anyone starting to build a lens collection, the AF NIKKOR 50mm f/1.8G is affordable and continues Nikon's high standards of craftsmanship and optical precision. MSRP: $269.95*. Hi-res images available upon request.
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SB-500 AF and SB-700 AF speedlights: Add creative lighting to your arsenal
One of the easiest ways to improve your photos is to take control of how they're lit. The SB-500 AF and SB-700 AF speedlights are portable, versatile and work seamlessly with Nikon's lighting system. Both can be triggered remotely when integrated into the system. The SB-500 AF is compact and lightweight. For photographers that need more coverage, the SB-700 AF is brighter and covers a broader range. SB-500 AF MSRP: $349.95*; SB-700 AF MSRP: $449.95*.
SB-700 AF images and press release
SB-700 AF product page
SB-500 AF images and press release
SB-500 AF product page

Nikon SnapBridge: Automatic image transfers to your smartphone or tablet.
Nikon's new SnapBridge allows for a Bluetooth® supported connection between your camera and a compatible smart device, thus making automatic upload of your images possible. Connect once and let SnapBridge transfer your images in the background for easy posting to social media. Compatible Nikon models include the D500, KeyMission 360, KeyMission 170, KeyMission 80, D3400, COOLPIX A900, COOLPIX and B700.
More on SnapBridge

About Nikon
Nikon, At the Heart of the Image™. Nikon Inc. is a world leader in digital imaging, precision optics and photo imaging technology; globally recognized for setting new standards in product design and performance for an award-winning array of equipment that enables users to tell their stories through amazing photos and videos. Nikon Inc. distributes consumer and professional digital SLR cameras, NIKKOR optics, Speedlights and system accessories; the Nikon DL series of premium compacts and COOLPIX® compact digital cameras; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics as well as the Nikon 1 compact interchangeable lens camera system. Nikon Corporation, the parent company of Nikon Inc., recently announced the production of 100 million NIKKOR lenses in 2016, creating a new milestone in Nikon's heritage of superior optics. All Nikon Canada products are sold through a network of Authorized Nikon Canada Dealers. For more information on Nikon Canada and its products and services or to find an Authorized Nikon Canada Dealer, visit

Photos are available upon request and can be accessed in the Nikon Canada press room:


SOURCE Nikon Canada

For further information: Steve Gold / Cindy Watson, StrategicAmpersand Inc.,,

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