Ginette Reno gets ready to change diabetes for Montrealers by opening the
Changing Diabetes(R) Village

MONTREAL, Oct. 19 /CNW Telbec/ - Today, Diabetes Quebec and Novo Nordisk announced the opening of the Changing Diabetes(R) Village in Montreal. The Village, part of a global commitment to change diabetes, is making its debut in Montreal with well-known diabetes advocate, singer and actress Ginette Reno in good voice for today's opening ceremonies at 10:00 a.m.

"We all have our reasons for wanting to change diabetes," said Ginette Reno, who has type 2 diabetes and, as celebrity spokesperson for the Montreal Changing Diabetes(R) Village wants to help others change diabetes. "I encourage Montrealers to play their part, find their reason to change diabetes by coming to the Village and learning the importance of good lifestyle habits, like proper nutrition and exercise in preventing type 2 diabetes."

More than 650,000 Quebecers have diabetes; 90 per cent have type 2 which is seen mainly in adults over the age of 40 but more and more also in younger people.1 Diabetes is growing at an alarming rate making it a serious public health concern.

"Education and screening are key instruments of change in the fight to change diabetes," said Serge Langlois, President and Executive Director of Diabetes Québec. "We are proud to partner in this diabetes educational initiative which I think Montrealers will also enjoy because the Village activities have been designed with a joie de vivre."

Located at 463 Sainte-Catherine Street West (in front of St. James United Church), admission to the Village is free and open to Montrealers of all ages from October 19 to October 21, 10:00 a.m. to 6:00 p.m. daily. The three-day interactive diabetes education initiative combines learning with fun and games that include, among others:

    -   Screening for diabetes which will be done by trained nurses
    -   Demonstrations by a well-known Montreal chef who will be challenged
        to invent tasty, healthy food by dieticians
    -   A magician who will use his magic to educate people about diabetes
    -   Ginette Reno will be signing autographs October 20-21 from 1:00 p.m.
        to 3:00 p.m.

With more than 250 million people worldwide living with diabetes, a number expected to reach 380 million by 2025,(2) it is imperative that diabetes be placed higher on the health and political agendas of all countries.

"In order to defeat this global diabetes pandemic, we need to raise awareness on diabetes and its alarming social, humanitarian and economic consequences. The Changing Diabetes(R) Village visit to Montreal is another step in that direction," says Charlotte Ersboll, Corporate Vice President, Novo Nordisk A/S.

    About Diabetes Québec

For more than 50 years, Diabetes Québec has been educating the public, raising awareness and promoting ways to prevent this insidious disease. The association numbers some 30,000 members, including 1,400 health professionals. More than 650,000 Quebecers suffer from diabetes, 200,000 of whom are unaware they have it. The incidence of diabetes is increasing at an epidemic rate, burdening the Quebec economy with more than $3 billion in direct and indirect healthcare costs per year. To learn more, visit

    About Novo Nordisk

Novo Nordisk is a healthcare company and a world leader in diabetes care. In addition, Novo Nordisk has a leading position within areas such as haemostasis management, growth hormone therapy and hormone replacement therapy. Novo Nordisk manufactures and markets pharmaceutical products and services that make a significant difference to patients, the medical profession and society. The company's nearly 85-year history of diabetes care innovation and achievement originated in Canada where insulin was discovered. With headquarters in Denmark, Novo Nordisk employs approximately 27,900 employees in 81 countries, and markets its products in 179 countries. Novo Nordisk's B shares are listed on the stock exchanges in Copenhagen and London. Its ADRs are listed on the New York Stock Exchange under the symbol 'NVO'. For more information, visit

Changing Diabetes is a service mark of Novo Nordisk A/S

    Information sources:
      1. Diabète Québec
      2. International Diabetes Federation

SOURCE Diabetes Québec

For further information: For further information: Roch Landriault, (514) 843-2345,; Brigitte Viel, (514) 843-2303,

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