TORONTO, Feb. 24, 2015 /CNW/ - Dermalogica®'s revolutionary, zone-by-zone approach to skin analysis, Face Mapping®, takes center stage in the brand's new campaign, Face Map Our Nation, to be offered in Canada at select skin care centers, salons and spas from April 1, 2015 to June 30, 2015. During the three month campaign, Dermalogica® will raise awareness of the benefits of Face Mapping® through exclusive events and contests taking place across the nation with the goal to Face Map® over 15,000 Canadians. To view the entire list of events, please visit facemapnation.com.
Holly Sherrard, Education Manager for Dermalogica®, comments, "Face Mapping® brings together Dermalogica®'s core values; scientific approach, technical knowledge of the skin, the transcendent power of human touch, and face to face communication. Our goal is to help our customers achieve optimal skin health in the form of education and a prescriptive product recommendation."
The Face Mapping® process is quick, painless, and offered exclusively by Dermalogica® trained skin therapists free of charge at authorized Dermalogica® skin centre locations. The unique concept is based on Eastern Chinese medicine that divides the face, neck and décolleté into 14 zones, and allows the therapist to observe and note specific conditions in each area of the face. According to this system, activity in the skin of these facial zones reflects the condition and activity within the body and entire being. In combination with this methodology, professional skin therapists are informed of each client's lifestyle and habits that can affect skin health including smoking, tanning, stress levels, activity etc. This complete skin analysis is given under magnification, using sanitized, ungloved hands, to detect subtle nuances in the skin such as congestion, heat and excess sebum. Findings are recorded on a visual "map" of the client's face, creating a graphic document which allows the therapist to monitor the skin's condition and evaluate progress in areas of concern during future treatment visits. Once Face Mapping® has been completed the client receives a copy of this customized skin map which acts as a guide on where to apply products to optimize skin health.
Dermalogica® is the number one choice of skin care professionals and consumers worldwide. The company is founded on the dedication to deliver skin health results through education, innovation and professional recommendation, not through advertising, frilly packaging, promises of miracle cures or overblown hype. The company was founded by Jane Wurwand, a trained skin therapist, when she realized there was no product line that embraced her belief of skin health as opposed to "beauty". Now, over 25 years later Dermalogica® products can be found in more than 900 preferred skin care centers, salons and spas across Canada. To learn more about Dermalogica®, please visit: buy.dermalogica.ca
Image with caption: "Dermalogica - Face Map our Nation (CNW Group/Dermalogica)". Image available at: http://photos.newswire.ca/images/download/20150224_C3520_PHOTO_EN_12410.jpg
Image with caption: "Dermalogica (CNW Group/Dermalogica)". Image available at: http://photos.newswire.ca/images/download/20150224_C3520_PHOTO_EN_12490.jpg
For further information: For additional information on Face Map Our Nation, or to arrange an interview with Education Manager Charmaine Cooper and to receive your own personal Face Mapping skin analysis, please contact Faulhaber Communications: Patricia Amato [email protected]