Eastern Canada launch marked by United Nations' International Year of Quinoa
OTTAWA, Jan. 2, 2013 /CNW/ - The United Nations has declared 2013 as the International Year of Quinoa, and there's no better time to celebrate the abundant health benefits of quinoa and the Eastern Canada launch of enerjive™ Quinoa Skinny Crackers.
"With the New Year, people are looking to make healthy choices and quinoa is one of the best foods you can eat!" said Dr. Joel Villeneuve, naturopathic doctor and Clinical Director of Revivelife™ Clinic in Ottawa. "We developed enerjive™ Quinoa Skinny Crackers with the goodness of quinoa to deliver delicious gluten-free snacks that are low in sugar and sodium and are made with wholesome, natural ingredients. The unique formulations were designed to maintain hormonal and energy balance throughout the day which helps to keep you feeling fuller longer."
"Quinoa is chalk-full of health benefits - as a smart carb and low on the glycemic index, it is super easy to digest," adds Dr. Joel. "It's also a high-quality complete protein and is rich in manganese which helps the body convert fat into energy, giving your body that rush it needs to perform every day. Other nutrients in this superfood include magnesium, iron, calcium and antioxidants. These all help you stay lean, balance your hormones, and slow down the aging process."
enerjive™ Quinoa Skinny Crackers come in five tasty flavours, are 90 calories or less per serving, and are made with specially selected ingredients to optimize metabolism, boost energy and cut cravings:
- Garlic Cayenne Heat - made with garlic and cayenne for a hint of heat to give metabolism a kick start.
- Lemon Berry Burst - the perfect combination of tart dried cranberries and lemon zest give you anti-aging antioxidant power.
- Chocolate Fix - chocolate chips, sunflower seeds and honey make these a perfect fix for any chocolate lover's craving.
- Cozy Apple Cinnamon - dried apples offer the perfect amount of sweetness and cinnamon helps regulate blood sugar levels to prevent the 3 o'clock slump.
- Rock Salt Crave - irresistible sea salt together with nutritious sunflower seeds, freshly ground flaxseed, poppy seeds, and honey make for the perfect mid-day snack to keep energy up and blood sugar levels stable.
"There's never been a cracker like this before," said Korey Kealey, president and co-creator of enerjive™ Quinoa Skinny Crackers. "Women who want to eat well on-the-go can now enjoy the goodness of quinoa with our delicious enerjive™ Quinoa Skinny crackers that are perfect for tossing in your brief case, purse, or gym bag."
Launched in Ottawa in December 2011, enerjive™ Quinoa Skinny Crackers have already garnered industry accolades including being named a finalist in the Canadian Grand Prix New Product Awards 2012.
enerjive™ Quinoa Skinny Crackers are available at more than 200 stores including specialty, natural food and large chains (including Longo's) across Ontario, Quebec, Nova Scotia and New Brunswick. For a complete list of retailers, visit www.enerjive.com.
"At Neal Brothers, we're always looking for products made with natural, organic and fresh ingredients that are both good for you and taste great," said Peter Neal, co-founder of Neal Brothers, which distributes enerjive™ in Eastern Canada. "We're proud to have partnered with enerjive™ and to bring such a unique cracker to the marketplace that we know people will love."
Ottawa-based enerjive™ was co-created by culinary artist Korey Kealey and naturopathic doctor, Dr. Joel Villeneuve, in 2011. enerjive™'s mission is to deliver designer natural products that optimize metabolism for those who seek a passionate energetic life. For more information, visit www.enerjive.com.
Image with caption: "Celebrate the International Year of Quinoa with enerjive™ Quinoa Skinny Crackers. Made with the goodness of quinoa and specially selected ingredients, these gluten-free smart snacks optimize metabolism and hormone levels to keep energy at its peak throughout the day. For more information, visit www.enerjive.com. (CNW Group/enerjive)". Image available at: http://photos.newswire.ca/images/download/20130102_C3726_PHOTO_EN_22246.jpg
For further information:
or to set up an interview with Korey Kealey or Dr. Joel Villeneuve, please contact:
416-915-4408 ext. 102