Genesis Downtown Becomes Luxury Brand's First Retail Location in Canada

  • New luxury automotive brand modernizes the purchasing process delivering human-centred luxury

TORONTO, May 30, 2017 /CNW/ - Genesis Motors Canada today launched its first Canadian retail boutique on Queen Street East in downtown Toronto. Since the brand's inception, Genesis has modernized the luxury shopping experience through its unique Genesis at Home service. Now, Genesis is elevating its customer experience with Genesis Downtown, the brand's first boutique retail storefront in Canada. Maintaining a focus on authenticity, the brand will offer a luxury shopping experience in a sophisticated store setting.

Genesis delivers refined performance and athletic elegance in design, competing with the top, luxury automotive brands. Distinguishing Genesis is human-focused innovation and a stress-free customer experience. Key to this approach is modern, comprehensive online and boutique platforms to empower a luxury automotive customer to enjoy a retail experience that seamlessly integrates into their life.

"Genesis Downtown is another touchpoint for our customers. Since launch, our customers have expressed a desire to experience the brand in a more traditional automotive setting. As Genesis was built on the concept of human-centred luxury, this boutique provides another resource through which the brand can serve its customers," says Shahin Alizadeh, Distributor Principal, Genesis Downtown.

"Genesis goes beyond offering exceptional vehicles by providing a human-centred purchase and ownership experience," says Michael Ricciuto, Brand Director of Genesis. "Genesis delivers personalized service every step of the way with the Genesis-at-Home concierge service and now, with the first retail store in Genesis Downtown, luxury boutiques."

While customers will still be able schedule a "Genesis at Home" demonstration and vehicle test drive with a Genesis representative at a location of their choosing, those in the Toronto area can also visit this new Genesis retail location to learn more about vehicle models, pricing, and ownership benefits. The Genesis promise to deliver human-centred luxury extends with the newly added purchasing method by matching luxury vehicles to a luxury environment and unparalleled customer experience in the heart of Canada's largest city.

Athletic elegance in design is at the core of Genesis vehicle design for its vehicles, and that inspiration is reflected in Genesis Downtown. With sleek, modern, and rich finishes, this new space sets the brand apart from traditional dealerships with a luxurious, yet welcoming, boutique-style facility for clients.

This is just the beginning. The entry of Genesis into the retail market will expand with three additional boutiques and approximately 30 more stand-alone Genesis facilities between 2017 and 2021 across Canada. Genesis Downtown is open Monday to Thursday from ten am to seven pm and Fridays and Saturdays from ten am to six pm.

For more information, please visit:

Genesis Motors Canada
Genesis Motors Canada is headquartered in Markham, ON and distributes, markets, and services Genesis vehicles in Canada. Genesis is an all-new global luxury automotive brand that delivers 'human-centred' luxury and the highest standards of performance, design and innovation. A total of six new Genesis models will launch by 2021 and will compete with the world's most renowned luxury automotive brands. All Genesis vehicles sold in Canada feature set, all-inclusive pricing, Genesis at Home concierge for sales and service, complimentary scheduled maintenance, an excellent comprehensive warranty, and more. Visit to learn more.

SOURCE Genesis Motors Canada

For further information: interviews and images, please contact: Natasha Black, Faulhaber Communications,, 416-504-0768 ext. 230; Lynda Paylan, Faulhaber Communications, Quebec,, 514-813-1603

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Genesis Motors Canada

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