Gender Gap: Men and Women Want Long Term Job Security from an Employer - But That's Where the Similarities End

Survey says that while the majority of both men and women are searching for long term job security from an employer, the rest of their workplace needs differ.

TORONTO, July 17, 2012 /CNW Telbec/ - When it comes to what they're looking for in a potential employer, are men and women really all that different? The answer is yes, when it comes to workplace needs and wants, a gender gap exists. According to a recent survey of over 7,000 Canadians, conducted by ICMA International and sponsored by Randstad Canada, the majority of both male and female employees in Canada say they want long term job security from an employer - but that's where the similarities end - their views differ greatly when determining what makes an employer attractive.

According to those surveyed, women say they prefer flexible working arrangements (49% more important vs. men), accessibility (28% more important), pleasant working atmosphere (23% more important), competitive salary (19% more important) and good work-life balance (17% more important). While men say they prefer financially sound companies (42% more important vs. women) with strong management (37% more important) that offer global career prospects (86% more important) and good training (17% more important) when seeking an employer.

Randstad Canada President Jan Hein Bax says that compared to last year's results, the responses have shown how significantly the workforce has evolved over the past year. "Men have reprioritized, replacing company image and innovation with a financially strong company and the possibility of international career prospects. Women, on the other hand, have replaced the need for accessibility with flexible working arrangements as one of their top priorities when searching for an employer."

According to Bax, these findings contain practical insight for leading employers interested in attracting Canada's top talent. "It's important to know what your workforce wants, to recognize the key demographic differences in this regard, and to respond accordingly. Employers need to define who their desired employee is, understand what that employee wants and create specific messages that speak to those wants. Employers must also respond to their employees' needs and expectations and leverage those differences in order to maximize the available talent," adds Bax.

It is clear that men and women have different needs and wants, and organisations need a balance of both if they are to be truly effective, says Bax. "The fact that women and men have varying preferences, and that their needs have evolved significantly from last year, is an excellent indicator that an open line of communication between employers and employees is essential. A company's ability to be aware will go a long way towards attracting and retaining quality talent that will better their business, and thereby contribute to their company's evolving brand."

About Randstad Canada: Randstad Canada is the Canadian leader for staffing, recruitment and HR Services. As the only fully integrated staffing company in the country, we understand the recruitment needs and demands of employers and job seekers across all levels and industries. Through our insightful knowledge of local markets, employment trends and global network of recruitment experts, we are shaping the Canadian world of work. Visit


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