Gen Z, X and Boomers Choose Prime Minister as Favourite Canadian Celebrity While Millennials Prefer Ryan Reynolds, According to Caddle's® Canada Day Survey

- Four in Five Adult Canadians Say They're Patriotic, Family Time Number One Summer Goal -

TORONTO, June 14, 2016 /CNW/ - Gen Z, X and boomers rank Prime Minister as their number one favourite Canadian celebrity over homegrown A-listers like Drake, Justin Bieber and Jim Carey in a survey conducted by Caddle®, a new consumer engagement platform.  However, millennials polled say Ryan Reynolds is their favourite Canadian celebrity, with Justin Trudeau ranking fourth for this age group behind Jim Carey and Ryan Gosling respectively.

Caddle® recently polled Canadians across Gen Z (1995-2012), millennials (1977-94), Gen X (1966-76) and boomers (1946-65) generations nationally. In addition to polling about the favourite Canadian celebrity (see infographic attached), Caddle® also examined if Canadians consider themselves patriotic, where they would most like to spend Canada Day and about summer spending and goals. To view full results, visit  

"Even though millennials prefer Ryan Reynolds over Justin Trudeau, the overwhelming majority of Canadians across all generations polled consider themselves to be patriotic," said Mick Higgins, Chief Marketing Officer of Caddle®, a free app that connects brands directly with the opinions of consumers, and offers users cash back for engagement. "The results also indicate that this summer, Canadians are putting family ahead of everything else."

#1 Summer Goal: Spending More Time with Family

Spending more time with family ranked as the number one goal for Canadians this summer (30 per cent), followed by getting fit (26 per cent) and earning more money (20 per cent).

Majority Will Spend More Money on Food Than Booze and Travel

Over half of all respondents (53 per cent) say they will be spending the most money on groceries this Canada Day long weekend followed by outdoor activities (21 per cent), family travel (13 per cent), beer and wine (12 per cent). 

Less than 10 per cent Want to Go to The Nation's Capital for Canada Day

A backyard BBQ ranked as the top choice of where Canadians of all generations polled would most like to spend Canada Day. In fact, when asked where they thought about booking their next vacation, Canadians across all generations surveyed chose Canada as their top choice over options including The Americas, Europe, Asia, Africa, Australia.


Caddle® is a web and smartphone app-based tool designed to capture the attention of today's ad blocking, distracted consumers and drive meaningful brand engagement. The Canadian first-of-its-kind customer engagement platform offers users cash-back to connect with products and services through polls, ads, social media and rich e-coupons. Caddle® surveys provide companies with powerful consumer insights.  The Caddle® app provides users with extra income by engaging with great brands across the food, entertainment, health & beauty, travel and grocery categories.  

About Caddle's® Canada Day 2016 Survey

The survey was conducted on May 26, 2016 online to a national sample of Caddle's® database. For participating in the survey, respondents received .25 cents cash back. Caddle® gathered 1,004 responses from adult Canadians aged 18 years old to 49 years old+. Respondents provided basic demographic information including the first digits of their postal code, age, household income, education and gender. The demographic data was used to weight responses to accurately reflect StatsCan demographics. The survey has a margin of error of +/– 5 per cent with a confidence level of 95 per cent.


Image with caption: "Caddle, an app that connects brands directly with the opinions of consumers, and offers users cash back for engagement, recently polled Canadians about favourite homegrown celebrities, spending habits and top priorities of the season. Caddle’s Canada Day Survey infographic shows most adult Canadians rank the Prime Minister as their number one favourite Canadian celebrity. The graph also shows Canadians will spend more money on groceries than travel this July 1 and that family time is most important this summer. (CNW Group/V & Co.)". Image available at:

For further information: Victoria Kirk, V & Co. PR & Marketing Communications, 416.558.4507,


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