Meat-free Innovator Recognized by BCFPA for His Contributions to the Food and Natural Health Products Processing Industry in British Columbia
VANCOUVER, British Columbia, June 13, 2014 /CNW/ - Yves Potvin, founder and president of Garden Protein International, Inc.—the makers of gardein™, the delicious plant protein brand currently sold in over 22,000 stores across North America—received the Innovation Award at BCFPA's Annual Awards Ceremony at the Delta Burnaby Hotel and Conference Centre in British Columbia on Thursday, June 12, 2014.
Potvin, honored for his important contributions in creating innovative, meat-free products and driving growth for the category at-large, possesses over 30 years of experience perfecting the taste and texture of plant protein. Gardein is an award-winning line of healthy and delicious plant-based foods made from a proprietary blend of non-GMO soy and wheat, organic ancient grains and vegetables.
"I am honored to be recognized by the BCFPA with this year's Innovation Award," says Yves Potvin, founder and president of gardein. "My goal is to create healthier versions of the foods people love to eat that are also better for our environment. In order to be successful in this mission, the products have to taste great. I am proud that gardein continues to grow the meat-free category by offering a wide variety of delicious foods that encourage more and more people to eat plant protein."
A trailblazer in developing mouthwatering products that are good for you and good for the planet, gardein offers the widest variety of award-winning meatless meals and snacks from beef-free, chicken-free, turkey-free and even fish-free products- scaled to support consumers' growing hunger for plant protein. The 23 skus provide delicious and convenient options for varying diets and lifestyles. Gardein, for example, has produced the first gluten-free beefless ground for Canada and also offers items that include ready-made sauces or buns to offer variety and ease mealtime preparation.
Before the introduction of gardein, the meat-free category consisted solely of burgers and hot dogs. Gardein moved 'outside the bun' by introducing a much larger variety of plant proteins for the center of your plate. Now you can enjoy meatless chick'n scallopini, sizzling Szechuan beefless strips and many other familiar meals. Potvin remains committed to creating healthy, delicious and environmentally friendly meal solutions for today's health-conscious consumer.
The BC Food Processors Association (BCFPA) is a not-for-profit organization dedicated to represent all segments of the food, beverage and natural health products processing industry in British Columbia. The awards recognize innovative products, leaders and role models in the industry who have had tremendous positive impact within their categories.
Gardein ™ (garden + protein) is a sustainable protein brand that creates deliciously meaty food made from plants. A trailblazer in developing mouthwatering products that are good for you and good for the planet, gardein offers the widest variety of award-winning meatless meals and snacks. Made from non-GMO soy and wheat, ancient grains and veggies, gardein's innovative products deliver real meat taste and texture- with no cholesterol and less fat and calories than traditional proteins. Available at over 22,000 retail locations, restaurants, universities, colleges and food service venues across North America, gardein consistently develops convenient and versatile plant proteins to feed the rapidly rising consumer demand for healthier alternatives to meat.
Visit gardein.com for additional information.
For further information:
Kelly Kupper (mml pr, Director): 310-664-0600 x4 / email@example.com; Russell Barnett (gardein, Vice President, Marketing): 310-862-8686 / firstname.lastname@example.org
PRN Photo Desk, email@example.com