LONDON, Sept. 7, 2012 /CNW/ - The leading online gaming site Jackpotjoy.com is launching a brand new £4 million marketing campaign, encouraging both greater interaction with its members and promoting the idea of having random fun for no reason other than, 'Just for the Jackpotjoy of it!'
On site members will be able to engage with the campaign, with new and exciting features as well as a strong Social Media undercurrent enabling interaction via Jackpotjoy's Facebook and Jackpotjoy's Twitter where people can share their own daft fun experiences with friends.
"Jackpotjoy.com has always focussed on the importance of having fun," states Managing Director Michael Saunders, "and especially in the current climate, people, more than ever, need to embrace doing something silly, that's what the campaign's all about, to get the nation smiling again!"
The new campaign will be supported by a TV advertising segment. The first 60 second execution features a couple of competitive pensioners drag racing on mobility scooters, further adverts will be rolled our later in the year. The TV campaign will retain Barbara Windsor in her popular role as the 'Queen of Bingo,' who asks the nation what they would do 'Just for the Jackpotjoy of it.' This idea encapsulates the primary tenet of the campaign which is to surprise people and make them smile.
Barbara Windsor herself had to add, "I'm delighted to be back on our TV screens as the Queen of Bingo for Jackpotjoy.com. It's always fun to dress up as royalty for the day and I hope that people embrace the light-hearted nature of this campaign and set out to have a bit of fun in their lives."
'Just for the Jackpotjoy of it' campaign will be available from Friday 7th September 2012 on http://www.jackpotjoy.com.
Visit http://news.jackpotjoy.com for more news from Jackpotjoy.
The Gamesys Group was founded in April 2001 by Noel Hayden and a small team of developers. Since then their flagship site, Jackpotjoy.com, has become the UKs leading online gaming destination giving away over £4,000,000 every day and producing 10 winners every second.
For further information:
Gamesys, Aga Reszka, +44(0)20-7478-8100, [email protected]