Gaining Momentum: TribalScale Adds Data Scientist and Director of Design to Lead AI and Design Services

New hires position company to innovate digital landscape with AI and top tier design

TORONTO, June 27, 2017 /CNW/ - TribalScale, a digital product, design, and engineering firm, announces two recent hires; Geoffrey Hunter, Ph.D, Head of Data Science, to lead its AI and Data Science offering, and Jane Motz Hayes, Director of Design, to bolster its design services.

Geoffrey Hunter is a Data Scientist and Applied Mathematician with experience in deep learning, cognitive technologies, and robotic process automation. Dr. Hunter conducted analytics projects in the healthcare, public sector, and financial industries at Deloitte Canada, and applied machine learning methods to improve patient prognoses at the Ontario Institute for Cancer Research. Through his consultancy, Dr. Hunter focused on unique analytics needs to help startups drive product development and customer engagement. Dr. Hunter earned his Ph.D. and a M.S. in Applied Mathematics from the University of Utah, and a B.Math in Applied Mathematics from the University of Waterloo.

"Businesses are making massive investments in digital and AI, yet the rapid pace of innovation makes it difficult for them to know how to leverage these technologies to resolve business problems. I see an opportunity to enhance TribalScale's offering with deep learning and AI to make digital products smarter and more engaging for customers," said Geoffrey Hunter.

TribalScale's design service offering will be lead by Jane Motz Hayes to lead the charge on providing innovative design services for its clients. Ms. Motz Hayes will guide the strategic direction of the design practice while scaling the team.

Ms. Motz Hayes brings a decade of experience as a Strategist, Coach and UX Designer to the leadership team. Motz Hayes brought award-winning products to market at K2 Digital, WebFeat Multimedia, and through her design consultancy. Ms. Motz Hayes earned a Master of Information Science from University of Toronto's iSchool and a Bachelor of Arts from New College, University of Toronto.

"We're positioned to employ our unique design thinking methodology with our engineering, and product management services to offer true digital transformation services. I'm thrilled to lead a team of dedicated, craft focused practitioners with full stack design expertise spanning user research through UX to visual design," said Jane Motz Hayes.

"Creating a good digital product isn't enough anymore and we want to position our clients in the market with a competitive advantage. With these strategic hires, our partners can expect more bleeding-edge solutions across all of our service offerings," said Sheetal Jaitly, CEO of TribalScale.

About TribalScale

TribalScale is a leading innovation and software development firm specializing in the delivery of digital products for mobile, web, and emerging platforms. Leveraging Lean Validation and Extreme Programming practices, TribalScale helps companies quickly respond to market opportunities. TribalScale is headquartered in Toronto, Canada with offices in New York, Los Angeles and Dubai. Visit

SOURCE TribalScale

For further information: Ruth Buder, PR & Events, M: 647 207 0188, E:

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