Gain a Deeper Understanding in Halifax at CMA's Marketing Now Conference

HALIFAX, April 29, 2016 /CNW/ - Deciphering cryptic consumer behaviour is tricky business, so the latest edition of the Canadian Marketing Association's Marketing Now conference is all about providing marketers the tools they need to crack the code.

Now in its seventh year, Marketing Now will take place on May 10 at the Westin Nova Scotian in Halifax.  The conference will share the latest thinking and best practices on how to interpret and manipulate data to develop solid strategies and winning campaigns with insights. 

During the morning, Marketing Now will feature three intensive workshops focusing on behavioural economics, practical analytics for marketers and content marketing.  These sessions will be led by top-rated CMA instructors Kelly Peters, CEO and Co-Founder of BEworks;  Evan Wood, Senior Vice President of Marketing & Custom Services at Environics Analytics plus Ernest Barbaric, Digital Marketing Strategist at Ernest Media.

The afternoon will feature a number of industry experts from organizations including:  Facebook, PwC, Google Canada, Cavendish Beach Music Festival, Whitecap Entertainment and Well Researched.  Specific topics include:

  1. How Atlantic Canadians are using social media, the latest emerging trends, top social media channels, mobile and content behaviours
  2. How disruptive innovations in technology can affect the marketing industry
  3. How leveraging insights can lead to developing successful customer engagement strategies
  4. How connecting in every micro-moment means applying data and automation at every touch point in the digital consumer journey

"To come up with great ideas you need great insights and that means knowing how to effectively mine your data," said Gabriele Janes, Vice President of Learning & Events at the Canadian Marketing Association.  "That's why this year's Marketing Now is a can't-miss conference.  It'll give marketers the know-how they need to make sense of the massive world of data and how they can use that understanding to maximize customer engagement."

The day-long conference will conclude with closing remarks from the Conference Chair, Sean Williams, President of the Sean Williams Marketing Group, followed by a networking reception with all the speakers.

For complete details and to register visit  

About the Canadian Marketing Association
The Canadian Marketing Association embraces Canada's major business sectors and all marketing disciplines, channels and technologies. Its corporate members encompass all facets of marketing and represent consumer and business-to-business marketers plus agencies. These organizations make a major contribution to the economy, driving commerce, investments in media and new marketing technologies while providing employment for millions of Canadians. For more information, visit

SOURCE Canadian Marketing Association

Image with caption: "Gain a Deeper Understanding in Halifax at CMA’s Marketing Now Conference on May 10 (CNW Group/Canadian Marketing Association)". Image available at:

For further information: Sean Williams, Conference Chair and President of the Sean Williams Marketing Group: 902.425.5519 or; Tim Bishop, Vice President, Marketing & Member Engagement, Canadian Marketing Association: 416.644.3738 or


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