Future hockey stars get boost from CHL and Old Dutch Foods

Win a day with a CHL team

TORONTO, Sept. 24 /CNW/ - The Canadian Hockey League (CHL) and its corporate partner Old Dutch Foods are pleased to announce the CHL Future Stars contest for the 2010/2011 hockey season.

By entering the UPC code from specially-marked packages of Old Dutch® Potato Chips at olddutchfoods.ca, players, coaches, parents and fans can submit their team (players ages 6 - 12) for a shot at the Future Stars 2010/2011 grand prize. The winning team will receive a "skills and drills" instructional session with a CHL team as well as attend a game as VIP guests of that CHL team. Rogers Sportsnet will be on hand to film segments of the "skills and drills" and CHL game, and will be featured at a later date on Sportsnet's Connected News.

"We are thrilled to partner with the CHL in providing this unique opportunity for young players," says Scott Kelemen, National Director of Marketing for Old Dutch Foods. "For many players this would be a once-in-a-lifetime experience, and one that promotes fun, learning, and inspiration to pursue their own dreams of being future hockey stars."

In November 2008, the CHL announced a new corporate partnership with Old Dutch Foods, also involving partnership with the three regional leagues: the Western Hockey League, the Ontario Hockey League, and the Quebec Major Junior Hockey League. Last year's winning team, the Oromocto Pee Wee Eagles from Oromocto, New Brunswick, were hosted by the Moncton Wildcats. 

"As a coach and a parent, I can only describe winning the Future Stars 2009/2010 contest as a life-changing experience," says Oromocto Pee Wee Eagles coach, Alan Burden. "The kids on our team are now watching these talented CHL players as they make their way to the NHL, and dream of following in their footsteps."

The five million specially-marked Old Dutch® Potato Chips packages can be found at more than 10,000 grocery, convenience and gas bar retail locations across Canada. For more information and contest rules, visit www.olddutchfoods.ca or www.chl.ca.

Old Dutch Foods
Old Dutch first started in Winnipeg, Manitoba in 1954 as a small potato chip company before achieving great success over the years with staple products such as the twin-pack box of potato chips, and its long list of flavours. Retailers and consumers have come to know Old Dutch for its variety of snack food products and identify the windmill logo as a seal of quality that they can trust. Old Dutch acquired Humpty Dumpty Snack Foods in 2006 and today has national distribution of the premium Old Dutch Potato, Dutch Crunch Kettle, Restaurante Tortilla, and Arriba Tortilla Chips, as well as Chip Dips, Salsas, and Meat Snacks.

The Canadian Hockey League (CHL)
The Canadian Hockey League (CHL) is the world's largest development hockey league with 60 teams in nine Canadian provinces and five American states. The CHL is made up of the Ontario Hockey League, Quebec Major Junior Hockey League and Western Hockey League. Last season, more than nine million fans attended CHL games in the regular season, playoffs and at the MasterCard Memorial Cup. The CHL supplies more players to the National Hockey League than any other league. Last season 527 graduates attended Canadian Universities on scholarships from CHL teams.

For further information:

Scott Kelemen	Paul Krotz
National Director of Marketing	Manager, Media and Information Services
Old Dutch Foods Ltd.	Canadian Hockey League
403-720-5232	[phone] x 320
1-877-279-2771