TORONTO, July 12, 2016 /CNW/ - Toys"R"Us, Canada, the nation's leading dedicated toy retailer, has partnered with brand new toy company, Fun 2 Play Toys, for the exclusive launch of "Emojiez" – a series of emoji-branded characters that focuses on creative personalities behind each emoji expression.
Starting in June, Toys"R"Us® will carry the Fun 2 Play Toys line of plush merchandise across stores nationally in Canada. The launch will include featured space at the front of all Toys"R"Us, Canada, locations with categories such as collectibles, plush, stationery, novelty and figures. Throughout the year, there will be additional products, as well as an expanded series of collectible figures and blind bag characters – a huge trend in toys.
With the excitement of emoji's today, Fun 2 Play Toys has capitalized on the popularity of everyone's favourite emoji characters – a fun addition to Toys"R"Us stores across Canada for consumers to collect and trade.
"We are incredibly excited to be partnering with Toys"R"Us, Canada for the launch of our emoji brand," said Dave Brooks, Head of Sales, Fun 2 Play Toys. "This will allow us to introduce the variety of fun and lovable characters in the emoji world to new customers."
Fun 2 Play Toys will also be collaborating with Toys"R"Us stores on a variety of marketing strategies to generate further excitement and awareness for the new product.
About Fun 2 Play Toys:
Fun 2 Play Toys is a dynamic group of people with the same goal, 'Bring fun and laughter' to the end consumer. The company is set on delivering wacky and unique toy products to the market with additional products being released in 2017. With Offices in the United States, Canada & Hong Kong, Fun 2 Play Toys is poised to strengthen its global presence.
SOURCE Fun 2 Play Toys
For further information: Media Contact: ChizComm Ltd • www.chizcomm.com on behalf of Fun 2 Play Toys, Harold Chizick, [email protected], 416.551.0822 Ext. 333; Jill Tryansky, [email protected] , 416.551.0822 Ext. 345