Arizona home builder targets Midwesterners, Canadians with practical and interactive ad
TEMPE, Ariz., Oct. 12, 2012 /CNW/ - Fulton Homes wants Midwestern and Canadian travelers to feel at home this winter the minute they step off the plane. Travelers flying into Phoenix-Mesa Gateway Airport will be greeted by a welcoming lounge set up as a life-size Fulton Homes living room next to the baggage claim area.
The unique lounge measures 40 feet long and eight feet wide, and features several couches and loveseats, perfect for lounging. Five six-foot by four-foot windows offer faux views of the picturesque Arizona landscape. The lounge opened Oct. 1 and will remain at the airport until April.
"This is a unique way for Fulton Homes to showcase our homes to the Canadian and Midwestern visitors who are arriving here in greater numbers every year," Doug Fulton, Fulton Homes CEO, said. "Not only will visitors have a place to sit and rest while their baggage is being delivered, but they can learn more about Fulton Homes and the many options they have to buy their first or second home here in the Valley."
While waiting for their baggage, travelers will have the opportunity to see video testimonials from satisfied Fulton Homes' owners by clicking on an interactive QR code assigned to photos hung on the walls of the lounge. The living room area also features both Canadian and American flags. The campaign was created by knoodle advertising agency in Phoenix.
Fulton Homes ranks in the top five in homebuilders sales, according to the 2011 RL Brown Reports, and has constructed more than 20,000 homes in the Valley since 1975. For more information on Fulton Homes, go to the company web site at www.fultonhomes.com.
About Fulton Homes
Founded in 1975, Fulton Homes is the largest privately owned and family operated builder in Arizona. Headquartered at 9140 S. Kyrene Road in Tempe, Fulton Homes has built 20,000 affordable, high-quality single-family homes in the Phoenix area. To learn more about Fulton Homes, visit www.fultonhomes.com.
SOURCE: Fulton Homes Corporation
For further information:
Lisa Nicita, office, +1-602-530-9900, cell, +1-602-980-4441
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