Fujitsu Microelectronics Wins EDN Innovation Award for Its 1394 Automotive
Networking IC Technology

    MB88395 Controller with the Fujitsu SmartCODEC is Industry's First Auto IC
    to Support 800Mbps Speeds, Deliver HD Video in the Vehicle

<p><span class="xn-location">SUNNYVALE</span>, Calif., <span class="xn-chron">April 28</span> /CNW/ -- Fujitsu Microelectronics America, Inc. (FMA) announced that its MB88395 IEEE 1394 Automotive networking controller has won a 2009 EDN Magazine Innovation Award. (See related press release, <a href=""></a>.)</p>
<p>EDN Magazine editors and readers recognized the MB88395 IC in the networking category during the annual Innovation Awards event in <span class="xn-location">San Jose</span>, <span class="xn-chron">April 26</span>. The Innovation Awards highlight developments in 30 different hardware and software categories, ranging from analog ICs to silicon intellectual property. EDN editors selected the finalists in each category, and invited the magazine's worldwide readers to vote for the winner using an online ballot.</p>
<p>The industry's first IC to support the 800Mbps speed provided by the 1394 Automotive standard for in-vehicle multimedia networks, the MB88395 is designed for vehicle navigation, Blu-ray discs, and HD frame using high-speed transmission. The controller uses a high-speed physical layer and link layer along with the Fujitsu proprietary SmartCODEC, which provides high compression and can transmit HD video without perceptible latency. Because 1394 Automotive can be configured as a multiplexing network, multiple video and audio streams can be transmitted simultaneously over the same physical layer.</p>
<p>"We are honored that EDN Magazine has recognized Fujitsu's leadership in next-generation automotive networking technology," said <span class="xn-person">Philip Hughes</span>, senior director, Automotive Business Group, Fujitsu Microelectronics America. "The MB88395 is an innovative and technologically advanced device that brings the HD experience to rear-seat entertainment."</p>

    About Fujitsu Microelectronics America, Inc.

<p>Fujitsu Microelectronics America, Inc. (FMA) leads the industry in innovation. FMA provides high-quality, reliable semiconductor products and services for the wireless, automotive, consumer, and other markets throughout North and <span class="xn-location">South America</span>. For product information, visit the company's website at <a href=""></a>, e-mail <a href=""></a> or call 1-800-866-8608.</p>

    Reference Material

<p>A technology backgrounder; "How the 1394 Automotive Network Simplifies Infotainment Delivery," is available at</p>
<p><a href=""></a> 4info.html</p>
<p>The Fujitsu MB88395 1394 Automotive controller fact sheet is available at <a href=""></a></p>
<p>All product names mentioned herein are trademarks or registered trademarks of their respective owners.</p>


For further information: For further information: Emi Igarashi of Fujitsu Microelectronics America, Inc., +1-408-737-5647,, or Dick Davies of IPRA, +1-415-652-7515,, for Fujitsu Microelectronics America, Inc. Web Site:

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