How Yves Veggie Cuisine® Continues to Lead the Category
TORONTO, Nov. 28, 2018 /CNW/ - The number of Canadian vegans, vegetarians and flexitarians (also known as meat reducers) is on the rise and Yves Veggie Cuisine® has been at the forefront of this movement for over 20 years. Voted the #1 most trusted vegan brand by BrandSpark International in 2018, Yves Veggie Cuisine® offers the widest variety of delicious plant-based meals and ingredients in Canada. Yves Veggie Cuisine® was and always will be inspired by an emerging public interest in healthier eating. The brand began in 1983 with a mission to balance nutrition with simplicity and good taste. Today, Yves Veggie Cuisine® has over 40 types of plant-based products that are proudly made in Canada including the top selling, award-winning, Veggie Ground Round.
While animal welfare and environmental concerns played a role in expanding the vegan and vegetarian market, today consumers are just as likely to make this choice to embrace a healthier lifestyle. "There has been a perceptible shift in thinking around vegetarian-based diets", says Beena Goldenberg, CEO of Hain Celestial Canada, ULC which markets and manufactures the Yves Veggie Cuisine® brand. "People are looking to add variety to their diet, try new products and embrace a balanced lifestyle." According to a recent study conducted by Dalhousie University, over 32% of Canadians are looking to reduce or eliminate meat consumption over the next 6 months. "We see continued growth in the flexitarian category which illustrates that consumers don't feel that they have to be 100% vegan or vegetarian. There are a lot of advantages to increasing consumption of plant-based foods including a good source of protein, no trans fats, artificial colours, flavours or preservatives.
In keeping with Yves Veggie Cuisine's mission to encourage Canadians to explore plant-based meals as part of a healthier lifestyle, the brand has recently introduced a new logo, packaging and marketing plan. "We know that consumers want to eat healthier, but they don't necessarily know how to do it," adds Goldenberg. "Many of our products are heat and serve so incorporating them into a busy lifestyle is actually very time efficient." The brand is also collaborating with influencers across the country to create original recipes that demonstrate how flavourful, convenient and fun it is to cook with Yves Veggie Cuisine® products and ingredients.
SOURCE Yves Veggie Cuisine
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