From T.V. to Twitter: 2013 MUCHMUSIC VIDEO AWARDS Rocks With Nearly 900,000 Viewers Sunday
17 Jun, 2013, 18:58 ET
- MMVAs RED CARPET SPECIAL audience grows 18% -
- #MMVAS trends worldwide with four topics in Top 10 -
- Full show available now on muchmusic.com with an encore presentation Thursday, June 27 at 9 p.m. ET on MuchMusic. -
To tweet this release: http://bit.ly/13VGrJc
TORONTO, June 17, 2013 /CNW/ - The awards are given out, fans are fully versed in "Gangnam Style," and the overnight ratings are in: the 2013 MUCHMUSIC VIDEO AWARDS was the #1 program in its 9-11 p.m. ET timeslot last night across all channels among P12-34, P12-17, A18-34, A18-49, and females 18-49 and 18-34. With combined airings on MuchMusic and MuchMore, the iconic street-level event pulled in a total overnight audience of 743,000 viewers, with a massive increase of 50% in the P12-17 demo. Including the 11 p.m. ET encore broadcast, 892,000 viewers tuned into the 2013 MMVAs last night.
The lead-up to the main event, the 2013 MMVAS RED CARPET SPECIAL drew whopping 443,000 viewers on Much, up 18% over last year's broadcast.
In the Twitterverse, the event eclipsed other conversations with more than 20 MMVA-related topics trending worldwide, peaking with four in the Top 10, including the #1 spot. Throughout the three-hour broadcast, including the 2013 MMVAS RED CARPET SPECIAL, there were an astronomical 931 million social impressions from 418,000 tweets about the #MMVAs.
** Media Note ** Download photos from the 2013 MMVA's at bellmediapr.ca/network/muchmusic
More than 10,000 fans descended on MuchMusic HQ to celebrate with a white-hot constellation of superstars, including Taylor Swift, Drake, Demi Lovato, Avril Lavigne, Ed Sheeran, as well as co-host PSY and scores of other artists and celebs performing, presenting, and accepting awards.
The two-hour special encores Thursday, June 27 at 9 p.m. ET and throughout the week on MuchMusic or on demand now at muchmusic.com. For additional listings please visit muchmusic.com.
Official sponsors of the 2013 MMVAs include: BlackBerry®, Coca-Cola Canada Ltd., H&M, Procter & Gamble, SUBWAY® Restaurants (SUBWAY® is a registered trademark of Doctor's Associates Inc.), Virgin Mobile Canada™, WONKA® NERDS® (WONKA® and NERDS® are registered trademarks of Societe des Produits Nestle S.A., Vevey Switzerland).
About the MUCHMUSIC VIDEO AWARDS
MuchMusic gives fans the experience of a lifetime by putting them as close as humanly possible to their favourite artists and celebrities at the 2013 MUCHMUSIC VIDEO AWARDS. The show airs live on Sunday, June 16 at 9 p.m. ET with a star-packed Red Carpet special starting at 8 p.m. ET. Past MMVAs performers and presenters include: Adam Lambert, Avril Lavigne, The Black Eyed Peas, The Black Keys, Britney Spears, Bruno Mars, Carly Rae Jepsen, Colin Farrell, Down With Webster, Drake, Ed Sheeran, Hedley, Jonas Brothers, Justin Bieber, Kanye West, Katy Perry, Ke$ha, Kellan Lutz, Kelly Clarkson, Lady Gaga, LMFAO, Miley Cyrus, Paris Hilton, Pauly D, Rihanna, Selena Gomez, Snooki, Snoop Dogg, Taylor Lautner, and many more. At the MMVAs, the audience is the priority; Much gives them the best seats in the house, whether a foot from the stage or a foot from a television, computer, or mobile phone. Fans should hit up Much regularly at muchmusic.com or Twitter @MuchMusic for the most up-to-date info about the event of the year.
Source: BBM Canada
*The 2010 MMVAs final audience was 964,000
For further information:
For more information on the 2013 MMVAs:
Nicola Krishna, Much MTV Group, 416.384.5276, [email protected]
Mary Costa, Much MTV Group, 416.384.7702, [email protected]
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