WINNIPEG, Oct. 16, 2013 /CNW/ - Pollard Banknote Limited (TSX: PBL) ("Pollard Banknote") is pleased to announce the successful launch of the Idaho Lottery's new $5 instant game-Frogger! With a 56% sell-through in just seven weeks and a five-week sales index of 206, this instant ticket is jumping over sales records and hitting new heights, earning more than $1.6 million for the Lottery during its first seven weeks on the market.
Since signing a new two-year contract with the Lottery in May 2013, Pollard Banknote has risen to the challenge of creating this winning ticket by combining the brand equity of the classic Frogger video arcade game with an extended play format and whimsical ticket art. Featuring a QR code that gives players the chance to have even more fun by playing the interactive game online, the Frogger instant ticket has proven to be extremely popular with Idaho players.
"Frogger the Scratch GameTM in Idaho has been overwhelmingly successful with our players," said Jeff Anderson, Idaho Lottery Director. "The enduring brand equity of Frogger has allowed it to become the best-selling $5 Scratch Game in Idaho Lottery history. This is a great start to our relationship with Pollard Banknote and we look forward to building on this momentum."
"This is our first Frogger instant ticket launched at the $5 price point, and the sales success in Idaho is a true testament to the brand equity of this classic game," said Sina Aiello, Vice President, Marketing, Pollard Banknote. She added, "We are very excited that this popular game with extended play has appealed to the Idaho Lottery and its players who enjoy high-profile brands and fun, eye-catching ticket art."
The mission of the Idaho Lottery is to responsibly provide entertaining games with a high degree of integrity to maximize the dividends for public schools and the State's permanent buildings. Historically, dividends generated by the Idaho Lottery have been shared by Idaho's Public School Building Account and the Permanent Building Fund. Since the Lottery's inception in 1989, it has sold over $2.5 billion in products, awarded nearly $1.5 billion in prizes to players, returned more than $148 million in retail commissions, and distributed more than $600 million in Lottery dividends to state public schools and buildings.
About Pollard Banknote Limited
Pollard Banknote Limited is one of the world's leading full-service lottery vendors and is a major supplier to North America's charitable gaming industry. The company manufactures instant lottery tickets and provides related programming, design, and marketing support. As well, Pollard Banknote manufactures pull-tab tickets and bingo paper, and supplies lottery management services (including warehousing and distribution). Established in 1907, Pollard Banknote is owned approximately 73.5% by the Pollard family and 26.5% by public shareholders and currently serves more than 50 lotteries worldwide, including some of the largest and most respected lotteries in the United States, Canada, Europe, Asia, and Central and South America. For more information, please visit our website at www.pollardbanknote.com.
About Konami Group
Konami Digital Entertainment, Inc. is a leading developer, publisher and manufacturer of electronic entertainment properties. Konami's titles include the popular franchises METAL GEAR SOLID, Silent Hill, DanceDanceRevolution and Castlevania, among other top sellers. The latest information about Konami can be found on the Web at www.konami.com. KONAMI CORPORATION is a publicly traded company based in Tokyo, Japan with subsidiary offices, Konami Digital Entertainment Co., Ltd. in Tokyo, Japan, Konami Digital Entertainment, Inc. in the United States and Konami Digital Entertainment B.V. in Windsor, UK. KONAMI CORPORATION is traded in the United States on the New York Stock Exchange under the ticker symbol KNM. Details of the products published by Konami can be found at http://www.konami.com.
Certain statements in this press release may constitute "forward-looking" statements and information, which involve known and unknown risks, uncertainties, and other factors that may cause actual results, performance, or achievements to be materially different from any future results, performance, or achievements expressed or implied by such forward-looking statements. When used in this document, such statements include such words as "may," "will," "expect," "believe," "plan," and other similar terminology. These statements reflect management's current expectations regarding future events and operating performance and speak only as of the date of this document. There should not be an expectation that such information will in all circumstances be updated, supplemented, or revised whether as a result of new information, changing circumstances, future events, or otherwise.
SOURCE: Pollard Banknote Limited
For further information:
Pollard Banknote Limited
Vice President, Marketing
Telephone: (204) 474-2323
Konami Digital Entertainment
Senior Manager, Public Relations
Telephone: (310) 220-8674