Frima announces the appointment of Martin Carrier as President and Chief Executive Officer

QUEBEC, Aug. 16, 2017 /CNW Telbec/ - François Macerola, Chairman of Frima's Board of Directors, is happy to announce the appointment of Martin Carrier as President and Chief Executive Officer, effective since August 7, 2017.

Former Vice President and Studio Head of Warner Bros. Games Montreal, Mr. Carrier has over 20 years of experience in management and leadership in the video game industry. In the past, he also founded the O&O consulting firm and worked at Bluestreak Technology, as well as Ubisoft Montreal as Vice President of communications and corporate affairs. Over the years, he has also acted as President of Alliance numérique, a business network for new media and digital interactive content in Quebec, in addition to sitting on the ESAC's board of direction (Entertainment Software Association of Canada). Involved in the cultural community, he was also appointed Chairman of the Board for the Bibliothèque et Archives nationales du Québec by the Cabinet of Quebec in December 2016.

"We are proud to have such a talented manager as Martin Carrier at the helm to steer Frima toward its destiny. During his impressive career, he has distinguished himself through exemplary leadership, a keen sense of innovation, and solid experience in business development and organizational management. These are the very qualities we need to propel our vision forward. I am happy to welcome Martin to our midst," declared Mr. Macerola.

Martin Carrier is taking on this new challenge with unbridled enthusiasm. "A flagship of the game industry in Quebec, Frima has carved for itself an enviable place on the international scene," said Mr. Carrier. "With Quebec City's amazing pool of talent and vivacious technological industry, we have everything we need to become a key player in our field, both here and abroad."

Mr. Macerola also wanted to give his warmest thanks to Christian Daigle, acting CEO for the last two years. "As co-founder of Frima, I am delighted to welcome Martin to the company. I am convinced that his significant experience in business development and management will allow us to capitalize even more on our potential and our know-how. Martin and I have been collaborating diligently and efficiently for a few weeks now, working on the transition, and we still have a few more weeks to go," stated Mr. Daigle, who will remain an active member of the management team.

Martin Carrier holds a Master of Business Administration from EMBA McGill HEC Montréal. During his career, he has headed innovative initiatives, created brands, and excelled in product development. He has filled essential roles in the fields of administration, finance, servicing, legal affairs, human resources, and production, all while playing an active part in government relations.

About Frima

Frima is a leader in the entertainment and innovation industry. Since its creation in 2003, the company has developed a wide range of digital products, from video games to visual effects to animation. Frima's know-how also includes virtual reality, augmented reality, and connected toys. In addition to working in close collaboration with such prominent partners as LEGO, Mattel, Zynga, Ubisoft, Hasbro, and Electronic Arts, Frima's original property division has released several hit titles, the likes of Chariot, Nun Attack, FATED and MaXi.



For further information: Media contact: Mylène Demers, Senior advisor | CASACOM,, 514 261-5840

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