TORONTO, Nov. 6, 2014 /CNW/ - Fresh Squeezed Ideas, Inc. is proud to announce the launch of their Cultural Forces Lab (CFL) – an innovative online tool that helps clients discover how cultural forces influence and shape our relationship with brands.
The CFL is the result of a long development process by Fresh Squeezed Ideas' team of social scientists including strategists Matthew Lawrence and Graham Candy. Through analysis of past client work and external examples of successful marketing campaigns, it demonstrates how best-in-class brands have become category leaders by strategically building on one or more cultural forces. "For clients, the CFL makes the connection between what they find fascinating about cultural forces and how they can make a clear impact on their brands," says Lawrence. "This makes it real for them. When forces are present and converge they tell a story and make sense of why brands are successful".
Designed to resemble the periodic table, the CFL engages users by "highlighting the science of culture," says Candy. "It lets people play with the building blocks that go into communicating what a brand offers to consumers in a way they can meaningfully connect to, because it says something significant about who they are or what they care about." By understanding how the cultural forces are leveraged and activated by successful brands, marketers can begin to harness the power of cultural branding to stay relevant to their targets.
About Fresh Squeezed Ideas
As one of North America's leading foresight, strategy and innovation boutiques, Fresh Squeezed Ideas helps clients' brands stay ahead of the market curve by leveraging culture as the driver of brand strategy. Starting from the view that every decision a customer makes is an act of culture, the CFL demonstrates the company's constant pursuit to find new and inspiring ways to ensure clients aren't just armed with the knowledge but know how to use it to differentiate their brands.
FSI invites you explore the Cultural Forces Lab at www.culturalforceslab.com.
See more at: http://www.freshsqueezedideas.com
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Image with caption: "Fresh Squeezed Ideas Launches the Cultural Forces Lab (CFL) Offering Marketers a New Cultural Lens on Brand Relevance (CNW Group/Fresh Squeezed Ideas)". Image available at: http://photos.newswire.ca/images/download/20141106_C3335_PHOTO_EN_7599.jpg
SOURCE: Fresh Squeezed Ideas
For further information: For all enquiries and to discover how cultural forces can make your brands more successful, please contact: Jon Blanthorn, Director of Communications, Fresh Squeezed Ideas, (416) 235-0909 x121, [email protected]