Fresh Mitts announces distribution partnership with Sidelines Sports

• Fresh Mitts Inc. enters distribution partnership with Sidelines Sports
• Sidelines Sports and Fresh Mitts will collectively work together to establish Fresh Mitts, an after sport-hand deodorizer, as a key component of the athlete's toolkit
• Sidelines Sports will act as exclusive distributor in Canada and Europe

TORONTO, Oct. 6, 2016 /CNW/ - Mike Dawson, Founder of the innovative sporting goods company Fresh Mitts Inc. is pleased to announce its first Canadian distribution partnership with Sidelines Sports.

Sidelines Sports and Fresh Mitts will collectively work together to establish Fresh Mitts as a key component of the athlete's toolkit. Sidelines Sports, the leader in distributing hockey and sport accessories in Canada, has strong relationships with large retailers like Canadian Tire, Sport Chek and Source for Sports, and will act as exclusive distributor in Canada.

Fresh Mitts is a scientifically formulated after-sport hand deodorizer that works to kill the smell caused by sports gloves. Moreover, the hand cream is grease-free and fast drying, kills bacteria, and moisturizes hands. It's also packaged in a durable plastic jar for easy, leak-free travel.

"The product was created based on pure necessity as the smell left on an athletes hands after playing any sport where gloves are worn is a well-known and long-standing problem. 'Finally' is the best word to summarize public response to the product," said Dawson. "With Sidelines' strong retail relationships, the team at Fresh Mitts will be able to focus on marketing efforts and expanding into the US market while the Sidelines team works to secure more retailers across Canada."

"Sidelines is excited to have the distribution rights to Fresh Mitts after-sport hand deodorizer," said Bruce Behrend, Owner of Sidelines Sports. "So far, the reception from retailers and end-users has been very positive and we look forward to expanding the product's presence in Canada."

ABOUT FRESH MITTS INC:
Fresh Mitts Inc. is a Canadian company that launched in July 2016. The company's first product is Fresh Mitts, an after-sport hand deodorizer formulated to kill the smell caused by sports gloves.  Developed in partnership with a Canadian laboratory, Fresh Mitts' ingredients work to dig in and kill the odor-causing bacteria to eliminate the smell for good. Fresh Mitts is available in retail locations across Canada, and online.

ABOUT SIDELINES SPORTS
Sidelines Sports™ was established in 1989 and is a premier sporting equipment wholesale distributor serving the Canadian and United States markets, with a growing European presence. Sidelines Sports™ stocks and distributes high quality products from world leading manufacturers such as Lizard Skins™, ShockDoctor™, AdamsUSA™, North American Tapes™, Smart Hockey™, Tacki-Mac Grips™, Kloz Inc™, Hockey Tul™, Hot Glove™, and Sidelines Sports™ under their own brand name.

To find out more about Fresh Mitts please visit www.freshmitts.com
To find out more about Sidelines Sports, please visit sidelinessports.com 

SOURCE Fresh Mitts Inc.

Sarah Haddon, Account Director: [email protected], [phone]