Fresh Idea: Drive-Thru Access to Local Food

Fresh City and Penguin Pick-Up partnering to increase access to fresh, local and organic food in the GTA.

TORONTO, Sept. 8, 2016 /CNW/ - Fresh City, an award winning farm and online farmers' market, announced a new partnership with Penguin Pick-Up, a network of convenient pick-up locations for online purchases. The partnership will make local, organic food more accessible for the millions of GTA residents who live within a few minutes' drive of a Penguin Pick-Up.

Fresh City, a certified B Corp, farms in Toronto's Downsview Park and sources directly from over 80 farmers and makers across Ontario. Founded in 2011, they are the largest organic meal delivery company in Canada and deliver produce, groceries, recipe kits, salad jars and smoothies directly to homes and offices.

"We deliver to thousands of homes, offices and apartments weekly," said Fresh City CEO, Ran Goel. "But many customers live outside our current delivery area or prefer to pick up their order, especially given Penguin Pick-Up's super convenient drive-thru service. Partnering with Penguin Pick-Up lets us reach more people."

Customers will place their order online with Fresh City and have the option of picking up their grocery bag Monday through Friday at one of several Penguin Pick-Up locations across the GTA including Scarborough, Oakville, Richmond Hill and Vaughan. Penguin Pick-Up are conveniently located at SmartCentres and Fresh City waives the delivery fee for customers who pick up their bags.

Egil Moller Nielsen, Senior Vice President & Head of Business at SmartCentres said, "We are delighted to be partnering with Fresh City to make eating healthy, local food easier for people across the GTA. Fresh City's offerings complement the many other online services we have available and make collecting online purchases at our Penguin Pick-Up's that much more valuable."

About Fresh City
Fresh City is a city farm that delivers farm-fresh meals and groceries. We work with like-minded makers to deliver a food experience that respects our bodies, our planet and our shared tomorrow. Fresh City was launched by Ran Goel in 2011 after leaving his Wall Street lawyer job to help change the way people think about and shop for food. To learn more about Fresh City visit

About Penguin Pick-Up
Penguin Pick-Up is a network of FREE convenient pick-up locations for online purchases. Penguin Pick-Up offers a customer-focused drive through experience that allows online shoppers to come and pick up their packages in 90 seconds or less. With extended operating hours, customers can collect their online purchases at a time that is convenient for them.  Penguin Pick-Up is a "one-stop pick-up" for all e-commerce purchases, including groceries and dry cleaning services.  Penguin Pick-Up locations can store fresh and frozen food as well as hard goods such as electronics and apparel. Customers can ship almost anything to Penguin Pick-Up from anywhere in the world and any online retailer.

Penguin Pick-Up and Penguin Fresh selling farm-fresh food, are owned by developer Mitchell Goldhar, founder of SmartCentres which has developed more than 265 shopping centres in Canada and Chairman of Smart Real Estate Investment Trust (REIT), which acquired the SmartCentres development platform. For more information, please visit and

SOURCE Fresh City

For further information: or to arrange an interview with Ran Goel or Egil Moller Nielsen, please contact: Courtney Patterson, Marketing Assistant,, 289-689-9591; Roxana Contreras, Marketing Associate,, 905-326-6400 x 7880


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