Free Video B-Roll available via CNW - The Pizza Underground and MiO make things original at this year's NXNE festival

TORONTO, June 20, 2014 /CNW/ - The following B-Roll is available by Video On-Demand web download:

STORY SUMMARY:

This North by Northeast (NXNE), title sponsor MiO, liquid water enhancer, planned an array of events featuring a concert series unlike any other, a non-stop dance party, and a downloadable mobile phone app, all designed to create a truly original fan experience. 

Putting music in motion - literally - The MiO Squirtcar is a redesigned streetcar turned into an official venue. See footage of The Pizza Underground, Macaulay Culkin's cover band, as they give an unforgettable performance on board, including a surprise pizza delivery halfway through the show.

The link below also includes footage of the MiO POV app launch at NXNE and interview with MiO Brand Manager, Joe Mele. A unique technology, The MiO POV App lets music fans use their smartphones to share the spotlight with their favourite artists at NXNE's Yonge and Dundas Square stage on Thursday June 19.


WEB Video Preview and Download link:

http://cnw.pathfireondemand.com/viewpackage.action?packageid=809

TIME OF POSTING:  available immediately
DATE OF POSTING:  June 20, 2014

All video can be viewed by clicking on the link. Broadcast quality video is available for download by accredited journalists. Please contact video@newswire.ca for access.


STATIONS, FOR FURTHER INFORMATION, PLEASE CALL:

Ryley Murray, Edelman
416-849-2511
Ryley.murray@edelman.com

Kathy Murphy, Kraft Canada
1-847-646-4538
news@kraftfoods.com

For assistance with Video On-Demand, please contact CNW at video@newswire.ca or (416) 863-5612.

CNW Video On-Demand http://cnw.pathfireondemand.com provides free, secure and easy-to-use broadcast quality material direct from our website to accredited journalists worldwide.

This material is offered for free and unrestricted news use.

CNW VIDEO SERVICES.

Video with caption: "Video: Free VIDEO B-ROLL AVAILABLE VIA CNW - The Pizza Underground and MiO make things original at this year's NXNE festival". Video available at: http://stream1.newswire.ca/cgi-bin/playback.cgi?file=20140620_C8149_VIDEO_EN_41619.mp4&posterurl=http://photos.newswire.ca/images/20140620_C8149_PHOTO_EN_41619.jpg&clientName=Kraft%20Foods%20Group%2C%20%20Inc%2E&caption=Video%3A%20Free%20VIDEO%20B%2DROLL%20AVAILABLE%20VIA%20CNW%20%2D%20The%20Pizza%20Underground%20and%20MiO%20make%20things%20original%20at%20this%20year%27s%20NXNE%20festival&title=KRAFT%20FOODS%20GROUP%2C%20%20INC%2E%20%2D%20Free%20VIDEO%20B%2DROLL%20AVAILABLE%20VIA%20CNW%20%2D%20The%20Pizza%20Underground%20and%20MiO%20make%20things%20original%20at%20this%20year%27s%20NXNE%20festival&headline=Free%20VIDEO%20B%2DROLL%20AVAILABLE%20VIA%20CNW%20%2D%20The%20Pizza%20Underground%20and%20MiO%20make%20things%20original%20at%20this%20year%27s%20NXNE%20festival

Image with caption: "MiO (CNW Group/Kraft Foods Group, Inc.)". Image available at: http://photos.newswire.ca/images/download/20140620_C8149_PHOTO_EN_41620.jpg

SOURCE: Kraft Foods Group, Inc.

For further information:

CNW VIDEO SERVICES, TORONTO (416) 863-5612

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