TORONTO, June 20, 2014 /CNW/ - The following B-Roll is available by Video On-Demand web download:
This North by Northeast (NXNE), title sponsor MiO, liquid water enhancer, planned an array of events featuring a concert series unlike any other, a non-stop dance party, and a downloadable mobile phone app, all designed to create a truly original fan experience.
Putting music in motion - literally - The MiO Squirtcar is a redesigned streetcar turned into an official venue. See footage of The Pizza Underground, Macaulay Culkin's cover band, as they give an unforgettable performance on board, including a surprise pizza delivery halfway through the show.
The link below also includes footage of the MiO POV app launch at NXNE and interview with MiO Brand Manager, Joe Mele. A unique technology, The MiO POV App lets music fans use their smartphones to share the spotlight with their favourite artists at NXNE's Yonge and Dundas Square stage on Thursday June 19.
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TIME OF POSTING: available immediately
DATE OF POSTING: June 20, 2014
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Video with caption: "Video: Free VIDEO B-ROLL AVAILABLE VIA CNW - The Pizza Underground and MiO make things original at this year's NXNE festival". Video available at: http://stream1.newswire.ca/cgi-bin/playback.cgi?file=20140620_C8149_VIDEO_EN_41619.mp4&posterurl=http://photos.newswire.ca/images/20140620_C8149_PHOTO_EN_41619.jpg&clientName=Kraft%20Foods%20Group%2C%20%20Inc%2E&caption=Video%3A%20Free%20VIDEO%20B%2DROLL%20AVAILABLE%20VIA%20CNW%20%2D%20The%20Pizza%20Underground%20and%20MiO%20make%20things%20original%20at%20this%20year%27s%20NXNE%20festival&title=KRAFT%20FOODS%20GROUP%2C%20%20INC%2E%20%2D%20Free%20VIDEO%20B%2DROLL%20AVAILABLE%20VIA%20CNW%20%2D%20The%20Pizza%20Underground%20and%20MiO%20make%20things%20original%20at%20this%20year%27s%20NXNE%20festival&headline=Free%20VIDEO%20B%2DROLL%20AVAILABLE%20VIA%20CNW%20%2D%20The%20Pizza%20Underground%20and%20MiO%20make%20things%20original%20at%20this%20year%27s%20NXNE%20festival
Image with caption: "MiO (CNW Group/Kraft Foods Group, Inc.)". Image available at: http://photos.newswire.ca/images/download/20140620_C8149_PHOTO_EN_41620.jpg
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