Free VIDEO B-ROLL AVAILABLE VIA CNW - Cancer Care Ontario wants you to pay attention to your colon

TORONTO, Feb. 27, 2015 /CNW/ - The following B-Roll is available by Video On-Demand web download:

STORY SUMMARY:  March is Colorectal Cancer Awareness Month and Cancer Care Ontario (CCO) is on a mission to raise awareness about an organ that doesn't get the attention it deserves.

The colon plays a major role in the digestive system, helping to remove waste from the body. In Ontario, approximately 8,900 people were diagnosed with colorectal cancer in 2014.

CCO is encouraging all Ontarians to make the first move and reduce their risk of developing cancer. This can be done by making healthier lifestyle choices and getting screened appropriately, as your chances of developing colorectal cancer can be influenced by poor diet, lack of physical exercise and obesity. Visit to learn more and join the conversation online using the hashtag #MakeTheFirstMove.

WEB Video Preview and Download link:


6:00 AM (EST)


March 2, 2015

All video can be viewed by clicking on the link. Broadcast quality video is available for download by accredited journalists. Please contact for access. 


Cancer Care Ontario media line ( / 1.855.460.2646)

Erin MacFarlane ( / 416.971.9800 x 2980)

For assistance with Video On-Demand, please contact CNW at or (877) 269-6060

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This material is offered for free and unrestricted news use. 


SOURCE Cancer Care Ontario

For further information: CNW VIDEO SERVICES, TORONTO (877)269-6060

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