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TORONTO, May 28, 2013 /CNW/ -The following B-Roll is available by Video On-Demand web download:
STORY SUMMARY: Canadian-led research into the human microbiome—otherwise known as the 'gut'—has led to the discovery of a new, natural approach for cholesterol management. Cardioviva is a probiotic supplement that is clinically proven to reduce LDL ("bad") cholesterol and help maintain healthy cholesterol levels in adults. It comes at a time when 40% of Canadians have high blood cholesterol, a risk factor for heart disease. Currently, scientific and public health leaders around the world are putting significant effort into better understanding the microbiome, and Cardioviva represents a Canadian breakthrough in this field while illustrating an important new role for probiotics. Cardioviva is the first probiotic supplement that's been shown to move a recognized marker for disease (cholesterol), and it brings to light the fact that gut health can contribute to heart health.
- Dr. Mitchell Jones: Microbiome expert and Cardioviva CSO
- Ryan Jones: Cardioviva CEO
- Dr. Chris Mohr: Nutrition Expert
SHOT LIST: Inside the Cardioviva lab (Montreal): research equipment; Dr. Mitchell Jones at work with research team; Cardioviva bacteria strain (closeup); Dr. Mitchell Jones and Ryan Jones of Cardioviva; visuals from news conference/announcement at MaRS Discovery District in Toronto.
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DATE OF POSTING: 05/28/2013
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