TORONTO, Nov. 14, 2019 /CNW/ - Freckle Ltd. (TSXV: FRKL) (the "Company"), a leader in privacy-compliant data and offline media measurement, announces that CEO Neil Sweeney and CFO Andrew Elinesky will attend the Florida Capital Investment Conference at the Eau Palm Beach in Manalapan, Florida on November 22, 2019. Mr. Sweeney will be presenting Freckle's investment thesis during investor meetings throughout the day.
"In the wake of an increasing number of data breaches as well as to alert consumers of how their personal data is being used, governments around the world have enacted privacy legislation allowing consumers to restrict the collection and/or monetization of their personal data," said Mr. Sweeney. "Europe's General Data Protection Regulation was the first and is the model for current and proposed personal data privacy legislation including California's Consumer Privacy Act which comes into effect January 1, 2020. With all U.S. states enacting their own personal data privacy laws, enterprises operating in the United States are facing a logistical nightmare to remain compliant. Freckle's Killi application overcomes data privacy regulations because users control what personal data they share, solving this increasing issue for any brand or company that is looking for a new source of complaint data. We look forward to sharing more with investors at the Florida Capital Investment Conference and detailing how Freckle is the only public vehicle for investing in the data-privacy regulatory space."
Freckle, the global leader in offline attribution and data privacy, helps leading brands and platforms measure the effectiveness of their advertising by independently matching media spend to in-store visitation while remaining media agnostic. Freckle's technology is used by Fortune 500 brands like McDonald's, Lexus, Walmart, Verizon and AT&T, and is a core component of the top demand-side platforms (DSPs) and data management platforms (DMPs) used around the world.
In addition to its core business, Freckle developed a mobile application called "Killi" that allows consumers to take back control of their digital identity from those who have been using it without their consent. With Killi, consumers can opt-in and select specific pieces of personal information that they would like to share with brands in exchange for compensation. Freckle's multi-channel offline attribution platform is now powered by the People of Killi, making it the most compliant, highest fidelity data source in the industry.
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DISCLAIMER FOR FORWARD-LOOKING INFORMATION
Certain statements in this press release are forward-looking statements and are prospective in nature. Forward-looking statements are not based on historical facts, but rather on current expectations and projections about future events, and are therefore subject to risks and uncertainties which could cause actual results to differ materially from the future results expressed or implied by the forward-looking statements, including: the receipt of all necessary regulatory approvals, capital expenditures and other costs, and financing and additional capital requirements. These statements generally can be identified by the use of forward-looking words such as "may", "should", "will", "could", "intend", "estimate", "plan", "anticipate", "expect", "believe'' or "continue", or the negative thereof or similar variations. Forward-looking statements in this news release include statements regarding the ability of Killi to satisfy data privacy regulations. Although management of the Corporation has attempted to identify important factors that could cause actual results to differ materially from those contained in forward-looking statements or forward-looking information, there may be other factors that cause results not to be as anticipated, estimated or intended. There can be no assurance that such statements will prove to be accurate, as actual results and future events could differ materially from those anticipated in such statements. Accordingly, readers should not place undue reliance on forward-looking statements and forward-looking information. The Corporation assumed no obligation to update any forward-looking statements or forward-looking information that are incorporated by reference herein, except as required by applicable securities laws.
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