FORTY CREEK, RECENTLY NAMED WHISKY MAKER OF THE DECADE, ANNOUNCES ITS LATEST INNOVATION IN THE CANADIAN WHISKY CATEGORY
TORONTO, May 27, 2020 /CNW/ - The world's first botanical Canadian whisky has hit shelves in Ontario, Alberta, British Columbia, and Manitoba. Created by Forty Creek Whisky Master Blender Bill Ashburn, The Forager Botanical Whisky is a category-defying innovation outside the Forty Creek family, made to reflect the natural elements of Canada's untamed wilderness.
"With the launch of The Forager, Forty Creek is excited to once again demonstrate its commitment to innovation in the Canadian whisky category," said Chris Staresinic, Vice President of Marketing, Campari Group Canada. "Innovation and sustainability are key pillars of our company, and we are excited to share this spirit with Canadians," concluded Mr. Staresinic.
Paying homage to the distillery's history of producing eau de vie – a delicate spirit of distilled fruits, The Forager is crafted from a light, fresh Canadian whisky that is aged initially for three years. Prior to additional aging, select botanicals are steeped in the liquid, creating a botanical-infused sprit that displays subtle yet distinct and fresh notes. This light yet complex whisky is perfect for those seeking a full-flavoured gin substitute.
Each of the botanicals used in the making of The Forager is wild-sourced; meaning it is hand-picked by professional foragers who practice sustainable harvesting methods that are respectful of both the plants and their surrounding ecosystems. The botanicals are sourced from across Eastern Canada and include juniper berries, labrador tea, spruce tips, mugwort, and sweet fern.
The Forager has been noted for its light amber colour and a complex medley of flavours, including herbal tea and a long, peppery finish. The whisky's aroma is predominantly that of fresh cut pine, with a hint of candied citrus. To fully appreciate the complex flavours of this whisky, it is best enjoyed simply over ice with tonic and a lemon slice.
"This definitely isn't your typical Canadian whisky," said Master Blender Bill Ashburn. "In fact, it's unlike anything I've ever created. As a whisky-maker, that's always exciting, knowing you have the chance to explore new territory and push the boundaries of what a Canadian whisky can be."
Priced at $34.95 CAD, The Forager Botanical Whisky is now available in the afore-mentioned provinces, and will arrive in other Canadian provinces later this year. Stay tuned to the @ForagerWhisky Instagram and Facebook channels for future updates.
About Campari Canada
Campari Canada serves as the nationally-focused extension of global beverage leader, Campari Group. Designed to fortify the Campari Group legacy across the national landscape, Campari Canada serves as owner, importer, and marketer of a diverse portfolio of over 30 internationally-recognized brands spanning across all fine spirits categories. Among them is Canadian spirits company, Forty Creek Distillery Ltd., known for its award-winning range of complex yet approachable whiskies. With the Grimsby, Ontario-based Forty Creek location serving as the company's bottling plant and warehouse, and corporate office headquartered in Toronto's bourgeoning Liberty Village, Campari Canada continues in the Group's steadfast commitment to building lifestyle brands and people with passion. Its portfolio of internationally-renowned brands includes Aperol, Appleton Estate, Bulldog Gin, Campari, Cinzano, Forty Creek, Grand Marnier, Glen Grant, SKYY Vodka, Espolòn Tequila, and Wild Turkey.
For more information: http://www.camparigroup.com/en.
Please enjoy our brands responsibly.
About Campari Group
Campari Group is a major player in the global spirits industry, with a portfolio of over 50 premium and super premium brands, spreading across Global, Regional and Local priorities. Global Priorities, the Group's key focus, include Aperol, Appleton Estate, Campari, SKYY, Wild Turkey and Grand Marnier. The Group was founded in 1860 and today is the sixth-largest player worldwide in the premium spirits industry. It has a global distribution reach, trading in over 190 nations around the world with leading positions in Europe and the Americas. The Group's growth strategy aims to combine organic growth through strong brand building and external growth via selective acquisitions of brands and businesses.
Headquartered in Milan, Italy, Campari Group owns 21 plants worldwide and has its own distribution network in 21 countries. The Group employs approximately 4,000 people. The shares of the parent company Davide Campari-Milano S.p.A. (Reuters CPRI.MI - Bloomberg CPR IM) have been listed on the Italian Stock Exchange since 2001.
For more information: www.camparigroup.com/en.
Please enjoy our brands responsibly.
SOURCE Campari Canada
For further information: Elaine Quan, Senior PR Consultant, Your Brand Integrated Marketing Communications, E: [email protected], M: 437.235.7830