K-Y® Brand Intimacy Experiment™ helps Canadian couples ramp up their
TORONTO, Feb. 6, 2012 /CNW/ - Valentine's Day is quickly approaching,
and for many couples, that will mean turning to the stand-by romantic
staples: chocolate, candy, or maybe a card. Boring? Turns out, many
Canadians would certainly choose 'naughty' over 'nice' and rather get
busy between the sheets!
In fact, the latest K-Y® Brand Intimacy Report conducted by Vision Critical on behalf of K-Y® Brand found that most
Canadians would choose having sex with their partners over catching up
on entertainment gossip (88 per cent), playing video games (84 per
cent), working out (76 per cent), or having a night out with friends
(64 per cent). So what's the problem? While 45 per cent of Canadians
report having sex at least once a week, there can be some major mood
killers that get in the way.i
"With stress and fatigue from work, day-to-day life can definitely
dampen the intimacy in a relationship," says Dr. Teesha Morgan,
relationship expert and registered sex therapist. "Oftentimes couples
find they're just going through the motions, and they're not taking the
time to think about what would make their partners really happy. The
good news is that there are lots of ways to reignite the flame and
bring more excitement, intimacy, and adventure into your relationship."
And the majority of Canadians agree: 64 per cent wish their partners
would be more proactive in spicing up their relationships - everything
from wanting more vacations together (61 per cent), to more date nights
(50 per cent) to simply trying new things (47 per cent).ii
"In long-term relationships, it's easy for day-to-day interactions to
become routine and repetitive, but it's important to find new and
creative ways to stimulate your partner both emotionally and physically," says Dr. Morgan. "Making time for both is the key to
connecting with your partner and keeping things exciting in the bedroom
and out on Valentine's Day and beyond."
MORE FLIRTATIOUS FINDINGS
The K-Y® Brand Intimacy Report revealed some pretty surprising results
on the state of intimacy in Canadian couples. While over half of
Canadians in long-term relationships (51 per cent) feel that they are
very honest and open with their partners when it comes to discussing
their sexual fantasies and desires, the same proportion believe that
their partners feel embarrassed to share theirs.iii Additional findings include:
Half of Canadians (50 per cent) wish their partners would put more
thought into planning for special occasions, with Valentine's Day being
in the top four celebrated holidays by Canadian couples after birthdays
(88 per cent), Christmas (86 per cent) and anniversaries (85 per cent);
The nightstand is the place where Canadians tend to keep their intimacy
enhancement products, such as lube or massage oil - as opposing to more
discreet places, such as their closets or dressers;
Over half of Canadians (55 per cent) report having sex less often than
once a week with their partners. And Canadians do want to ramp up their
romps, with 42 per cent stating they want to have sex more often!
LEARNING TO LIGHT THAT FLAME… AGAIN!
Inspiration can come from anywhere - and the good news is, Canadians
don't need to look far. While winter weather gets colder outside, Dr.
Morgan and K-Y® Brand are here to help Canadians keep things hot inside.
Throughout 2012, Dr. Morgan will be answering couples' hottest sex and
intimacy questions as part of the K-Y® Brand Intimacy Booth at www.Facebook.com/IntimacyExperiment. All questions can be submitted anonymously, and select answers will
be posted in video responses and shared with the community where
couples can learn, listen, and share. To make 2012 the steamiest year
in Canada yet, K-Y® Brand will also be offering product giveaways,
coupons and exciting contests for couples in the coming months.
About the K-Y® Brand Intimacy Report Survey
The K-Y® Brand Intimacy Report survey was conducted in December 2011 by
Vision Critical on behalf of K-Y® Brand among English-speaking
Canadians age 25 years and older that have been in a long-term
relationship for three or more years. The total sample size for this
study is 1,000, with a margin of error of +/- 3.1% 19 times out of 20.
About K-Y® Brand
Trusted for a reason, K-Y® Brand is the number one selling personal
lubricantiv and doctor recommended brand in Canada.v K-Y® Brand offers a wide variety of personal lubricant options to help
consumers put fun and intimacy back where they belong - together. The
latest product line couples can have fun exploring is the new K-Y®
Brand TOUCH™ 2-in-1 WARMING™ Oil and Personal Lubricant.
For more information on the full range of K-Y® Brand products, visit www.k-y.ca.
i K-Y® Brand Intimacy Report Survey. Conducted by Vision Critical in
ii K-Y® Brand Intimacy Report Survey. Conducted by Vision Critical in
iii K-Y® Brand Intimacy Report Survey. Conducted by Vision Critical in
iv AC Nielsen, L52wks 2011.
v 2008 Physicians Counselling & Recommendations survey.
SOURCE McNeil Consumer Healthcare
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