Foresters unveils new brand

Foresters launches redesigned website to accompany refreshed brand

TORONTO, Jan. 25, 2012 /CNW/ - ForestersTM, a life insurance provider for more than 135 years, has revealed its new brand. The contemporary brand identity has been designed to reinforce and further communicate Foresters purpose: to enrich the lives of its members, their families and the communities where they live.

"The refreshed Foresters brand strengthens our ability to stand out as a different kind of organization. The Foresters brand is one of our most important assets; it lets the world know what we do and why," George Mohacsi, Foresters President and CEO. "By providing better ways to tell the Foresters story, our new brand will help us connect with more customers, members and agents, building on our continued successes with a strong contemporary image."

Foresters is proud of its long history of serving its members. The renewed brand will continue to convey the unique purpose and value of the organization but in more powerful ways. It will demonstrate that Foresters is a life insurance provider that offers products relevant to today's families.

Visually, the new brand will be present in nearly every facet of the organization. The former red, yellow and blue color palette associated with Foresters has been replaced with aqua and plum as the new primary colors and the photography will feature Foresters members. The new brand is reflected in the organization's redesigned web site ( that has also been launched today.

As a thriving international organization, Foresters financial strength and stability ensures it will continue to deliver high quality products, member benefits and community activities. Foresters maintains a strong financial position with total assets of $6.3 billion CDN and a surplus of $1.4 billion CDN. A.M. Best Company has rated Foresters "A" (Excellent)1 for the past eleven years.

About Foresters
Founded in 1874 as a fraternal benefit society, Foresters champions the well-being of families through quality life insurance, unique member benefits and inspiring community activities. Foresters has assets of over $6.3 billion with liabilities of $4.9 billion resulting in a surplus of $1.4 billion (all figures in Canadian dollars as of December 31, 2010) and maintains an "A" (Excellent) rating by A.M. Best1. Foresters shares its financial strength with more than 835,000 members in Canada, the United States and the United Kingdom. Foresters Equity Services, Inc.2, a wholly owned subsidiary of Foresters, offers investment products in the U.S. For more information, please visit

ForestersTM is the trade name and a trademark of The Independent Order of Foresters, a fraternal benefit society, Toronto, Canada M3C 1T9.

1An "A" (Excellent) rating is assigned to companies that have a strong ability to meet their ongoing obligations to policyholders and have, on balance, excellent balance sheet strength, operating performance and business profile when compared to the standards established by A.M. Best Company. A.M. Best assigns ratings from A++ to F, A++ being superior ratings and A and A- being excellent ratings. In assigning Foresters rating on May 26, 2011, A.M. Best stated that the rating outlook is "stable", which means it is unlikely to change in the near future. See for Foresters latest rating. 2 Investments offered through Foresters Equity Services, Inc. Member FINRA, SIPC, 6640 Lusk Blvd., Suite A-202, San Diego, CA 92121 T. 858 550 4844.

SOURCE Foresters

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Ryan Jones
Specialist, Marketing Communications & PR
T 416 429 3000 x4096
T 800 461 8431 x4096 Toll-free (NA)

789 Don Mills Road
Toronto ON M3C 1T9

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