Foresters launches redesigned website to accompany refreshed brand
TORONTO, Jan. 25, 2012 /CNW/ - ForestersTM, a life insurance provider for more than 135 years, has revealed its
new brand. The contemporary brand identity has been designed to
reinforce and further communicate Foresters purpose: to enrich the
lives of its members, their families and the communities where they
"The refreshed Foresters brand strengthens our ability to stand out as a
different kind of organization. The Foresters brand is one of our most
important assets; it lets the world know what we do and why," George
Mohacsi, Foresters President and CEO. "By providing better ways to tell
the Foresters story, our new brand will help us connect with more
customers, members and agents, building on our continued successes with
a strong contemporary image."
Foresters is proud of its long history of serving its members. The
renewed brand will continue to convey the unique purpose and value of
the organization but in more powerful ways. It will demonstrate that
Foresters is a life insurance provider that offers products relevant to
Visually, the new brand will be present in nearly every facet of the
organization. The former red, yellow and blue color palette associated
with Foresters has been replaced with aqua and plum as the new primary
colors and the photography will feature Foresters members. The new
brand is reflected in the organization's redesigned web site (www.foresters.com) that has also been launched today.
As a thriving international organization, Foresters financial strength
and stability ensures it will continue to deliver high quality
products, member benefits and community activities. Foresters maintains
a strong financial position with total assets of $6.3 billion CDN and a
surplus of $1.4 billion CDN. A.M. Best Company has rated Foresters "A"
(Excellent)1 for the past eleven years.
Founded in 1874 as a fraternal benefit society, Foresters champions the
well-being of families through quality life insurance, unique member
benefits and inspiring community activities. Foresters has assets of
over $6.3 billion with liabilities of $4.9 billion resulting in a
surplus of $1.4 billion (all figures in Canadian dollars as of December
31, 2010) and maintains an "A" (Excellent) rating by A.M. Best1. Foresters shares its financial strength with more than 835,000 members
in Canada, the United States and the United Kingdom. Foresters Equity
Services, Inc.2, a wholly owned subsidiary of Foresters, offers investment products in
the U.S. For more information, please visit foresters.com.
ForestersTM is the trade name and a trademark of The Independent Order of
Foresters, a fraternal benefit society, Toronto, Canada M3C 1T9.
1An "A" (Excellent) rating is assigned to companies that have a strong
ability to meet their ongoing obligations to policyholders and have, on
balance, excellent balance sheet strength, operating performance and
business profile when compared to the standards established by A.M.
Best Company. A.M. Best assigns ratings from A++ to F, A++ being
superior ratings and A and A- being excellent ratings. In assigning
Foresters rating on May 26, 2011, A.M. Best stated that the rating
outlook is "stable", which means it is unlikely to change in the near
future. See ambest.com for Foresters latest rating. 2 Investments offered through Foresters Equity Services, Inc. Member
FINRA, SIPC, 6640 Lusk Blvd., Suite A-202, San Diego, CA 92121 T. 858
For further information:
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