For the First Time in Canada, Tim Hortons Launches Personalized Photo Tim Cards

E-Gifting just in time for the holidays and fully integrated with TimmyMe Mobile App. Guests can now create, send, redeem and reload personalized virtual and plastic Tim Cards at the touch of a button

OAKVILLE, ON, Nov. 25, 2014 /CNW/ - Pressed for time and looking for the perfect gift for the Tim Hortons lover on your list?  Starting today you can create personalized virtual or plastic photo Tim Cards from your favourite computer or device to SMS, email or ship, anywhere in Canada or the United States.  Tim Hortons new E-Gifting option, available at www.TimHortons.com   or on the TimmyMe mobile app, allows guests to create and send unique personal gift cards to suit any occasion, and recipients can then seamlessly load them into their TimmyMe mobile wallet for quick redemption and reload.

"Our guests now have the opportunity to choose from a carousel of digital designs, or personalize a digital or plastic Tim Card with their favourite images," says Gord Phillips, Vice President Restaurant Technologies, Tim Hortons. "They can select their denomination between $10 and $100, create a unique message or add a picture and send plastic cards through traditional post, and E-Gift cards via SMS or email. They can even set the date they want their digital card to arrive."

Sending a digital Tim Card is free, even with personalized photos and messages (some conditions apply). Personalized plastic photo Tim Cards are $3.99 plus shipping.

"This platform adds selection,  flexibility and convenience for both the givers of the Tim Cards and the receivers," explains Phillips.   "This is the first platform in Canada that permits Guests to seamlessly upload their personalized photo E-Gift cards into their Timmy Me App or mobile wallet. This is yet another step forward as Tim Hortons continues to be first to market with innovations and technologies that provide greater ease and convenience to our valued guests."

Tim Hortons has partnered with Buyatab Online Inc. for the technology behind the E-Gift and personalization platform. Buyatab is a supplier of E-Gift card online infrastructure and solutions for the online sales of physical and digital gift cards for leading retailers.

Tim Hortons Inc. Overview

Tim Hortons is one of the largest publicly-traded restaurant chains in North America based on market capitalization, and the largest in Canada. Operating in the quick service segment of the restaurant industry, Tim Hortons appeals to a broad range of consumer tastes, with a menu that includes premium coffee, hot and cold specialty drinks (including lattes, cappuccinos and espresso shots), specialty teas and fruit smoothies, fresh baked goods, grilled Panini and classic sandwiches, wraps, soups, prepared foods and other food products. As of September 28, 2014, Tim Hortons had 4,590 systemwide restaurants, including 3,665 in Canada, 869 in the United States and 56 in the Gulf Cooperation Council. More information about the Company is available at www.timhortons.com.

Image with caption: "E-Gifting just in time for the holidays and fully integrated with TimmyMe Mobile App. Guests can now create, send, redeem and reload personalized virtual and plastic Tim Cards at the touch of a button. (CNW Group/Tim Hortons)". Image available at: http://photos.newswire.ca/images/download/20141125_C4162_PHOTO_EN_8469.jpg

SOURCE: Tim Hortons

For further information or to arrange an interview, please contact: Michelle Robichaud, [email protected], 905-339-5047