TORONTO, March 16, 2015 /CNW/ - Mediaplanet announces distribution of its first cross-platform edition of The Fight Against Cancer, inspiring readers to take action in support of reducing the stigma for stigmatized cancers in Canada, focusing on colorectal, prostate and lung cancers. Through education and awareness, we can reduce the occurrence and fatalities from these often preventable and under-funded cancers.
The print component of "The Fight Against Cancer" was distributed within March 14th's edition of The National Post, with a circulation of approximately 160,000 copies and an estimated readership of 420,000. The digital component is distributed nationally through a vast social media strategy and across a network of top news sites and partner outlets. To explore the digital version of the campaign, click here.
Dr. Oz, three-time Emmy Award-winning host of THE DR. OZ SHOW, graces the cover of the print publication. Through an exclusive interview in the interior, he encourages readers to consider their colorectal health as top priority, and to know the facts and figures surrounding the second highest killer in cancer deaths.
This campaign was made possible with the support of Colon Cancer Canada, Dr. Oz, Lung Cancer Canada, Boehringer Ingelheim, Astellas, Novartis, Lifelabs, Prostate Cancer Canada, and many more.
Mediaplanet is the leading independent publisher of content-marketing campaigns covering a variety of topics and industries. We turn consumer interest into action by providing readers with motivational editorial, pairing it with relevant advertisers, and distributing it within top newspapers and online platforms around the world.
SOURCE Mediaplanet Ltd
Image with caption: "After a routine colonoscopy, Dr. Oz quickly transitioned from doctor to patient when they found pre-cancerous polyps during his procedure. Some highly preventable cancers are stigmatized out of fear, shame or embarrassment, which leads to delayed screening and ultimately poor outcomes. We banded together with leading influencers to reduce the stigma, and continue the fight against cancer. (CNW Group/Mediaplanet Ltd)". Image available at: http://photos.newswire.ca/images/download/20150316_C5561_PHOTO_EN_13287.jpg
For further information: Press Contact: Jacob Weingarten, [email protected], 416-583-2224